RANDYS Worldwide Names Martin & Company Agency of Record

Aug 21, 2019

RANDYS Worldwide, a manufacturer and distributor of automotive aftermarket drivetrain parts, has retained Martin & Company Advertising as its agency of record.

Offering high-quality drivetrain parts for light-duty cars, trucks and SUVs, RANDYS Worldwide distributes a comprehensive line of products including differential gears, axles, installation kits, driveshafts, lockers, limited-slip differentials, remanufactured transfer cases, axle assemblies and manual transmissions, according to a press release.

In addition to the company’s flagship RANDYS Worldwide brand, parts are manufactured and sold under three additional brands: Yukon Gear & Axle, USA Standard Gear and Zumbrota Drivetrain.

“With the recent purchase from Tailwind Capital, we have the green light to aggressively pursue our long-term marketing objectives and new customer acquisitions to ensure maximum sales and customer satisfaction,” stated Neal Hollingsworth, RANDYS Worldwide marketing director. “Martin & Company has a proven record of assisting middle-market companies with solid growth strategies. We look forward to working with Zan (Martin) and her team to ensure we become the No. 1 source in drivetrain auto care and performance.”

RANDYS Worldwide distributes products from seven warehouses including: Everett, Washington; Zumbrota, Minnesota; Fresno, California; Florence, Kentucky; Portland, Oregon; Franklin, Tennessee; and Arlington, Texas.

“RANDYS Worldwide is on the cusp of major growth. We look forward to assisting with their long-term plans for growing RANDYS Worldwide sales with their existing brands and proposed new ventures,” said Zan Martin, Martin & Company president. “Our expertise is based on 30 years’ experience specializing in the automotive aftermarket and success in developing integrated marketing strategies for companies poised for growth.”