Restyling: Finding the Right Formula Will Lead to Sales

The SEMA PRO (Professional Restylers Organization) Council is putting four restylers to the test this year in the Inaugural PRO Cup Challenge, a new competition that will see the participants judged on their ability to put together a marketable, creative and replicable build. The four PRO Council members—Brandon McNew, Altered Garage; Cristina Jorge, Specialty Automotive Treatments; Josh Poulson, Auto Additions; and Dino… Continue reading Restyling: Finding the Right Formula Will Lead to Sales

From the Mag: The Power of Packages

Courtney Pahlke from Top Coverage, a Chicago-area restyler, has plenty of experience working with dealerships. In the November issue of THE SHOP Magazine, Pahlke offered up some wisdom on how dealers can enhance their inventory and really harness the power of packages. The Right Ride Pahlke says a successful dealership package starts with vehicle selection, and… Continue reading From the Mag: The Power of Packages

The ABCs of Merchandising

As discussed in Fear & Loathing E-commerce? Combine a Memorable In-Shop Experience with These Online Solutions, “A retailer’s goal is to extend further than the base transaction and elicit a response, an emotion. The element of wonder, anticipation and enthusiasm, no matter the industry, is best achieved by creating a destination-inspired theme.” To do so,… Continue reading The ABCs of Merchandising

In a Low Unemployment Economy, the Best Retention Policy is a Good Onboarding Policy

With unemployment at long-time lows, retaining talented employees is a top concern among employers, but many fail to realize that the right retention strategy begins before the new employee even walks through the door. In today’s hiring climate, a welcoming onboarding experience is essential to employee retention. That is why Express Employment Professionals has laid… Continue reading In a Low Unemployment Economy, the Best Retention Policy is a Good Onboarding Policy

Sherwin-Williams Automotive Finishes and Larsen Motorsports Start Scholarship Program

Sherwin-Williams Automotive Finishes has partnered with Larsen Motorsports (LMS) to establish a scholarship program that addresses the talent shortage facing the automotive industry, specifically collision repair. With the newly established Blazing Trails Scholarship Fund, Blazing Trails, a non-profit organization, will add a specific focus on automotive service and collision repair programs at the postsecondary level… Continue reading Sherwin-Williams Automotive Finishes and Larsen Motorsports Start Scholarship Program

Women in Auto Care Announce 2019 Women of the Year Award Winners

Women in Auto Care, a community of the Auto Care Association, announced the recipients of the 2019 Women of the Year Awards. The Women of the Year Awards include the “Auto Care Woman of the Year”, “Auto Care Woman of Excellence” and “Female Shop Owner of the Year,” which annually recognize the outstanding female contributors… Continue reading Women in Auto Care Announce 2019 Women of the Year Award Winners