The SEMA Garage will feature its research and testing capabilities during the 2023 SEMA Show in an expanded area in the upper South Hall of the Las Vegas Convention Center, the organization announced.
The area will allow the SEMA Garage to host real-time testing demonstrations and live calibrations. Attendees can learn from subject-matter experts, exchange knowledge and Advanced Driver Assistance Systems (ADAS) best practices and gain hands-on experience with ADAS tools and equipment.
The new exhibit’s aim is to assist in member education, to improve industry awareness of ADAS systems and their impact on the aftermarket, and to provide marketing and networking opportunities between buyers and sellers, the organization said. The dedicated space will host a variety of ADAS-related products for examination and review, and live recalibration demonstrations throughout the week will guide attendees through the step-by-step process of integrating ADAS protocols into the workplace.
During the Show, the SEMA Garage Area will perform live calibrations that may be used in the SEMA Garage White Paper on an ADAS-equipped truck. SEMA Garage will also demonstrate its emission testing during the show, the group said.
Additionally, the expanded SEMA Garage area will feature three vehicles, and additional Garage technologies like 3D Scanning and 3D Printing available for member companies.
“The SEMA Garage Area will help Showgoers understand what the SEMA Garages offer and how we can help them bring products to market,” said Mike Mohacsi, SEMA vice president, Product Development and OEM Relations. “SEMA Garages are on the forefront of research with new ADAS and Federal Motor Vehicle Safety Standards along with EV standards. We are excited to share our research and technology during the SEMA Show.”