SEMA Announces Best New Product Award Winners

SEMA Announces Best New Product Award Winners | THE SHOPSEMA has announced the winners of its New Product Awards at the 2023 SEMA Show.

See the category winners below:

Advanced Driver Assistance System (ADAS) Product

  • Winner: Ultimate ADAS, Hunter Engineering Company
  • Runner Up: National CDS 360 OEM Laptop, National Calibration and Diagnostic Solutions, Pro Mobile Scan, ADAS Targeting Solutions
  • Runner Up: AiDN, Diagnostic Network

Collision Repair & Refinish Product

  • Winner: Goliath Test Weld Stand, Goliath Carts
  • Runner Up: GUNI X Series, GUNIWHEEL
  • Runner Up: KECO GPR+ System, KECO Body Repair Products

Electric Vehicle Product

  • Winner: 2016-21 Tesla Model S NOVA-Series LED Projector Headlights, AlphaRex
  • Runner Up: Venom EV Conversion Kit, Scorpion EV
  • Runner Up: Plug-N-Play Digital Sound Processor Solution for Tesla Model Vehicles, Metra Electronics

Engineered New Product

  • Winner: Holley Easy Level Fuel Sender, Holley
  • Runner Up: BoostGate50, Turbosmart USA
  • Runner Up: ORANGETOP HYPERCORE LITHIUM Marine/RV Deep Cycle Batteries, OPTIMA Batteries

Exterior Accessory Product

  • Winner: BAK Industries – X4ts Truck Bed Cover, RealTruck
  • Runner Up: 2018-20 Ford F-150 Sequential Turn Signal Animated Red LED Bar Tail Light, Spec-D Tuning
  • Runner Up: RADIANCE+ POD RGBW, Rigid Industries

Interior Accessory Product

  • Winner: 1978-88 RGB LED Monte Carlo/El Camino Gauge Cluster with IQ Signal Installation Module, Intellitronix
  • Runner Up: CURT Discovery NEXT Time-Delay Brake Controller, Lippert Curt Luverne Ranch Hand Aries UWS
  • Runner Up: Fanttik DynamicClean V10 Apex Pivoting Car Vacuum Cordless, Fanttik

Merchandising Display

  • Winner: NACHO POP Dealer Display, ARB 4×4 Accessories
  • Runner Up: HitchMount LED Pod display, Diode Dynamics
  • Runner Up: Green Filter Legendary Performance Now in Vibrant Colors, Green Filter

Mobile Electronics Product

  • Winner: DroneMobile XC Dash Cam with Remote Start Alarm Integration, Firstech
  • Runner Up: OPSIS by Stinger, AAMP Global
  • Runner Up: AI Dash Cam 4K + 1080p, Horizon Brands

Off-Road/4-Wheel-Drive Product

  • Winner: 2022-23 Toyota Tundra 6-in. Stage 9 Suspension System Billet With Subframe Kit, Icon Vehicle Dynamics
  • Runner Up: Advance Adapters Atlas Adapter for RAM, JEEP, Dodge 8HP Transmissions, Advance Adapters
  • Runner Up: Universal Recovery Mount, SeaSucker

Packaging Design

  • Winner: Formula DRIFT Premium Comfort Seat Cover, Horizon Brands
  • Runner Up: Katana Plus HVLP Spray Gun, Anest Iwata Americas
  • Runner Up: RetroSound Europa Radio, Retro Manufacturing

Performance-Racing Product

  • Winner: Team Plus Wheel Turtle Pro, Team Plus
  • Runner Up: Dart Machinery Toyota 2JZ Engine Block, Race Winning Brands
  • Runner Up: Carbon TRc Intake Manifold, Performance Design

Performance-Street Product

  • Winner: Hyperformance Pistons, United Engine & Machine
  • Runner Up: Universal Hydroelectric Power Steering System, EPAS Performance
  • Runner Up: GM A/F/X Body Tall Hub Spindle, Ridetech

Powersports Product

  • Winner: NACHO Quatro Combo, ARB 4×4 Accessories
  • Runner Up: AMSOIL ATV/UTV Oil Change Kits, AMSOIL
  • Runner Up: 19-plus Honda Talon UTV6 Front Brake Kit, Wilwood Disc Brakes

Street Rod/Custom Car Product

  • Winner: 4, 6 and 8 Position Relay Panels, American Autowire
  • Runner Up: RnR Modular Drop Knuckle, Pyramid Optimized Design
  • Runner Up: Radiator/Water Pump Clamp on Compression AN Fitting (-16AN or -20AN), CVF Racing

Tire and Related Product

  • Winner: Fanttik X9 Pro Portable Tire Inflator with Accessories All-in-One, Fanttik
  • Runner Up: Cooper Cobra Instinct, Cooper Tire & Rubber Co.
  • Runner Up: Baja Boss XS, Mickey Thompson Tires and Wheels

Tools and Equipment Product

  • Winner: SoloSwap Big Block Chevy Mock Up Engine Swap Dummy Blocks, Speedway Motors
  • Runner Up: TRAC TireJack/Roller Accessory Plate, TRAC/Tire Rotation Assistance Cart-Tire Jack
  • Runner Up: WheelWise Wheel Fitment Tool, Tire Fit Size Measuring Mockup, 5-Lug Metric, Speedway Motors

Van/Pickup/Sport-Utility Product

  • Winner: Aeroleaf for Chevy 1500, Universal Air Suspension
  • Runner Up: Exhaust Manifold Kit Dodge/Ram 5.7L HEMI 1500 DS/2500 DJ/3500 D2 2009-18 & Ram 1500 Classic DS 2019-22, BD Diesel
  • Runner Up: Shellz 2023 Ford Super Duty Trim Black-Out Kit, ECOOLOGICAL

Wheel and Related Product

  • Winner: Defiant Wheels, DF06, 20×10, Dark Satin Charcoal, 4PLAY Wheels
  • Runner Up: TR29, Voxx Products
  • Runner Up: ICON ALLOYS, 17×8.5 ANZA, Icon Vehicle Dynamics

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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