Tag: Performance

TREMEC Appoints New VP of Global Business Development

TREMEC has appointed Jeff Nichols as vice president, global business development and corporate strategy, the company announced. Nichols will lead the company’s sales, strategy, and marketing functions, reporting to Antonio Herrera, managing director of TREMEC, the company said. His job responsibilities will include leading the development of global marketing strategy, as well as providing day… Continue reading TREMEC Appoints New VP of Global Business Development

Aldan American Launches Redesigned Website

Aldan American has launched a redesigned website, the company announced. The new site (www.AldanAmerican.com) features a modern design, improved search functionality, updated product pages, and a streamlined shopping experience, while improving access to information for customers and distributors, the company said in a statement announcing the new website. The new website features a modernized look… Continue reading Aldan American Launches Redesigned Website

HPD Rebrands to Honda Racing Corp. USA

Honda Performance Development (HPD), the Santa Clarita, California-based performance division of Honda America, will become Honda Racing Corporation USA (HRC US) starting with the 2024 motorsports season, the company announced. The change aligns the company with its Sakura, Japan-based counterpart, Honda Racing Corporation, and will allow HRC US to play an larger role in Honda’s… Continue reading HPD Rebrands to Honda Racing Corp. USA

Lime Rock Park Creates Online Vehicle Marketplace

Lime Rock Park is partnering with HK Motorcars to launch Lime Rock Classifieds, an online vehicle marketplace, the track announced. The online platform will offer an HK Motorcars curated selection of race cars, sports cars, collector cars and daily drivers around the New England area as well as consignments from across the United States, track… Continue reading Lime Rock Park Creates Online Vehicle Marketplace

MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

MAHLE Aftermarket has renewed its sponsorship of the Midnight Motorsports pulling team of Sidney, Illinois, the company announced. Pro Pulling League 2WD Truck Championship drivers and brothers, Jeremy and Jared Nelson, along with their wives, Misty and Bethany, own the Midnight Motorsports pulling team. The agreement includes brand support for the team’s Midnight Gambler Dodge,… Continue reading MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

KYB Launches New Consumer Promotion

KYB Americas is launching a new customer promotion for the fall season, the company announced. The promotion offers a $50 Mastercard Gift Card rebate to consumers with the purchase of any two KYB struts and two KYB strut mounts, two KYB shocks, or two KYB Strut-Plus or Truck-Plus assemblies. The offer is available to consumers… Continue reading KYB Launches New Consumer Promotion

Women in Motorsports Hosting Fundraiser at VIR

Women in Motorsports North America (WIMNA) is hosting a fundraising dinner next month at Virginia International Raceway (VIR), the organization announced. Held in conjunction with the SpeedTour stop at VIR, the dinner is scheduled for Oct. 7 and will include remarks from Parella Motorsports executives Kim McCullough, CMO, and Tony Parella, CEO. Following dinner, Lyn… Continue reading Women in Motorsports Hosting Fundraiser at VIR

Turn 14 Distribution Adds SpeedStrap to Line Card

Performance parts distributor Turn 14 Distribution has expanded its selection of recovery and restraint straps by adding SpeedStrap to its line card, the company announced. “SpeedStrap recovery straps and tie-downs are a staple throughout the industry, heavily trusted by enthusiasts, and built with the highest quality. Turn 14 Distribution is excited to grow its partnership… Continue reading Turn 14 Distribution Adds SpeedStrap to Line Card

RANDYS Worldwide Appoints New CFO

RANDYS Worldwide has appointed Mike Maley as its new chief financial officer (CFO), the company announced. Maley joins RANDYS Worldwide after serving as the chief financial officer at Motion and Flow Control Products from 2019 to 2022. Prior to his role at Motion and Flow Control Products, Maley held the position of vice president of… Continue reading RANDYS Worldwide Appoints New CFO

Ford Launches Track School for Mustang Owners

Ford is launching an on-track driving course for seventh-generation Ford Mustang buyers, the company announced. The automaker will also be organizing new lifestyle events and an online portal for Mustang owners. “The Ford Mustang is all about two things: its community of passionate fans and racing. We’re combining those qualities and giving owners the opportunity… Continue reading Ford Launches Track School for Mustang Owners

NASCAR Technical Institute Plans Campus Tours, Demos for Fundraiser Event

The NASCAR Technical Institute (NTI) will showcase more than 800 cars and host car enthusiasts for the Executive Car Events CLT23 fall fundraiser, Universal Technical Institute announced. Scheduled for Sept. 16 from 5 to 9 p.m., the event is organized by Speedology Lifestyle Solutions with co-hosts Columbia Car Meets and Audi Charlotte and is open… Continue reading NASCAR Technical Institute Plans Campus Tours, Demos for Fundraiser Event

THE SHOP Expands Sales Team

THE SHOP announces a sales team promotion and two new hires to better serve aftermarket companies with their business-to business marketing programs. Stacy Marshall, formerly associate publisher of THE SHOP, has been named Director of Sales for the brand’s parent company, Alabama-based Cahaba Media Group. She will oversee the sales teams for CMG’s three Colorado-based… Continue reading THE SHOP Expands Sales Team

MAHLE Selects Second Engine Giveaway Winner

MAHLE Aftermarket has awarded the prize for the second segment of the Powered by MAHLE Engine Giveaway, the company announced. The anonymous winner, who is based in Missouri, has been awarded a vintage Chevrolet small block engine (1967 – 2002) built by Baldwin Racing Engines of Friedheim, Missouri, featuring all applicable MAHLE components. The next… Continue reading MAHLE Selects Second Engine Giveaway Winner