MAHLE Unveils New Customer Portal

MAHLE has unveiled its new CustomerCare Portal, the company announced. The portal gives customers access to the e-shop, where users can find out about products, place orders, view order status and history and download invoices and bills of delivery. “The challenges our customers face on a daily basis require digital means of communication. Information has… Continue reading MAHLE Unveils New Customer Portal

Exide Sponsoring Intact GP Racing Team for 2020 Season

Battery manufacturer Exide Technologies has renewed its partnership as a premium sponsor of the Intact GP racing team for the 2020 Moto2 season, the company has announced. For the 2020 season, the Intact GP team includes Tom Lüthi, the Swiss rider who ended 2019 with four podiums in the final four races to finish third… Continue reading Exide Sponsoring Intact GP Racing Team for 2020 Season

SEMA, PRI Provide COVID-19 Updates

SEMA and PRI have issued updates regarding the COVID-19 virus, confirming that no changes have been made regarding each organization’s annual trade show. “Currently, no changes have been made in regard to the annual SEMA Show in November, and many exhibitors have confirmed their participation. As new developments come to light, the association is planning… Continue reading SEMA, PRI Provide COVID-19 Updates

Mark Donohue’s Porsche Can-Am Spyder, 1929 Duesenberg Take Top Honors at Amelia Island

The Amelia Island Concours d’Elegance was held last weekend, bringing together some of the most iconic and spectacular cars of all time. Taking home top honors were a Murphy-bodied 1929 Duesenberg J-218 Town Limousine and Mark Donohue’s Porsche 917/30 Can-Am Spyder. The Porsche 917, perhaps the most powerful racing sports car of all time, dominated… Continue reading Mark Donohue’s Porsche Can-Am Spyder, 1929 Duesenberg Take Top Honors at Amelia Island

Carlisle Import & Performance Nationals Partnering with Driven to Cure

The 2020 Carlisle Import & Performance Nationals returns for its 35th edition this year at the Carlisle, Pennsylvania, Fairgrounds, set to be held from May 15-17. This year’s event offers special displays, some new activities, popular standards and an international showcase of cars and trucks. As part of a newly forged partnership in 2020, the… Continue reading Carlisle Import & Performance Nationals Partnering with Driven to Cure

Lucas Oil Names New Vice President of Brand Development

Lucas Oil, the American-based manufacturer and distributor of additives and lubricants, has announced the promotion of Dave Wonser as the new vice president of brand development. Wonser has been with Lucas Oil for close to 15 years, and his experience with the company and expertise in the automotive and digital industry made him a clear… Continue reading Lucas Oil Names New Vice President of Brand Development

Red Line Synthetic Oil Opens Sponsorship Program to New Racers and Builders for the 2020 Season

Red Line Synthetic Oil, a supplier of synthetic lubricants and additives, has announced plans to recruit new racers, riders, enthusiasts and builders to promote the Red Line brand and products throughout 2020 and beyond. The company seeks on-brand ambassadors who are committed to powersports and are interested in taking the necessary steps to maintain and… Continue reading Red Line Synthetic Oil Opens Sponsorship Program to New Racers and Builders for the 2020 Season

Motovicity Expands Offerings with Addition of Wagner Tuning

Motovicity Distribution, a performance-focused wholesale distributor, has added another brand, Wagner Tuning, to its product portfolio. Wagner Tuning is a German high-performance auto parts manufacturer, specializing in engine parts such as intake manifolds, exhaust manifolds, downpipes and intercooler kits for a variety of European, American and Japanese car makes and models. Wagner’s racing line of… Continue reading Motovicity Expands Offerings with Addition of Wagner Tuning

Horsepower Wars Announces Rule Changes for 2020 $10K Drag Shootout

Horsepower Wars is bringing back the 2020 $10K Drag Shootout, presented by Lucas Oil, but with a few rules changes to match the No Prep Edition update. Four teams will compete against each other to see who can build the quickest drag racing car over a period of 10 days, with a budget of $10,000… Continue reading Horsepower Wars Announces Rule Changes for 2020 $10K Drag Shootout

FIA Approves Drifting Vehicle Regulations

During a recent meeting, the FIA World Motor Sport Council approved the first ever common vehicle standards for drifting cars. Following a proposal from the FIA Drifting Commission, the new standards, dubbed as DC1, relate to the professional classes of the sport and were compiled in cooperation with industry experts from the leading drift series… Continue reading FIA Approves Drifting Vehicle Regulations

Paul Lee Unveils FTI Performance Livery for NHRA Gatornationals

Paul Lee, owner and driver of the Global Electronic Technology Nitro Funny car, will be sporting a new FTI Performance livery in honor of competing at FTI’s home track in Gainesville, Florida, during the 2020 NHRA Gatornationals. Lee acquired the FTI Performance company in August of 2019. FTI is a supplier to drag racers, specializing… Continue reading Paul Lee Unveils FTI Performance Livery for NHRA Gatornationals

Wisconsin Speed Shop Has Big Plans for Old ‘Poncho’ Race Car

Greg Stelse has big plans for his 1957 Pontiac Star Chief. Currently, Stelse is tearing apart the two-tone green, two-door hardtop–named ‘The Joker’–at Greg’s Speed Shop, the specialty car business he operates in Waupaca, Wisconsin. The goal of the project is to make the 4,000-lb. steel-bodied ‘Poncho’ into a 700-lb.- lighter gasser with about 1,000… Continue reading Wisconsin Speed Shop Has Big Plans for Old ‘Poncho’ Race Car

PRI Announces New Marketing Coordinator

Ashton Robinson has joined Performance Racing Industry (PRI) as marketing coordinator, the trade show organizers have announced. Robinson will support the day-to-day operations for the annual trade show, as well as its associated media, according to an announcement from PRI. “My entire life revolves around motorsports and the automotive industry. I grew up around motorsports… Continue reading PRI Announces New Marketing Coordinator

McLaren Reveals Faster, Lighter 765LT

Originally scheduled to make its debut at the cancelled Geneva Auto Show, McLaren has revealed the newest member of its ‘Longtail’ efforts, the 765LT. The new car, McLaren says, focuses on attributes that underpin every LT: driver engagement, track-focused dynamics, minimized weight, optimized aerodynamics and increased power. Designed with the track in mind, advanced carbon… Continue reading McLaren Reveals Faster, Lighter 765LT

Team DEI 2020 Sponsorship Program Now Accepting Applications

Design Engineering Inc. is now accepting applications from racers, car builders and project vehicle creators for its 2020 Sponsorship Program, the company has announced. DEI offers product and technical support in the automotive aftermarket for builders and race teams. Past promotional pairings have ranged from participation in a variety of motorsports and powersports competitions to… Continue reading Team DEI 2020 Sponsorship Program Now Accepting Applications