Tag: Performance

Cleetus McFarland: The Making of an Automotive Personality

Larry Mitchell has made a name for himself in automotive circles, thanks to his slow-talking, America-loving Cleetus McFarland persona.

This article originally appeared in the November 2023 issue of THE SHOP magazine. Photos courtesy Holley & Cleetus McFarland Cleetus who? Cleetus McFarland, that’s who. If you’ve never heard of him, it may be because that’s not even his real name. Lawrence (Larry) Garrett Mitchell is a 28-year-old native of Omaha, Nebraska, who is making… Continue reading Cleetus McFarland: The Making of an Automotive Personality

Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

English TV presenter Ant Anstead and American professional racer Tanner Foust will appear at the annual SEMA Show Kickoff Breakfast on Oct. 31 to recount their effort to engineer and build Foust’s Pikes Peak International Hill Climb car in only 100 days, securing the win in the Exhibition Class, show organizers announced. Hosted by Jarod… Continue reading Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

Centerforce Clutches Names Bryan Wilson President & CEO

Centerforce Clutches has named Bryan Wilson as its new president and CEO, the company announced. In his new role, Wilson will oversee company strategy and look to guide Centerforce to the forefront of the aftermarket industry, providing a renewed drive towards innovation and growth in the performance clutch market, the company said. Wilson brings nearly… Continue reading Centerforce Clutches Names Bryan Wilson President & CEO

Full Race Partners With MidwayPlus on Dealer Storefront

Full Race, a performance and racing products distributor and manufacturer, has partnered with MidwayPlus to utilize its MidwayPlus SaaS platform, the companies announced. The partnership includes a new Full Race reseller storefront created with the MidwayPlus platform, which aims to deliver an improved user experience for resellers and allow Full Race to scale its wholesale… Continue reading Full Race Partners With MidwayPlus on Dealer Storefront

VP Racing, IMSA Extend Partnership Through 2030

VP Racing is extending its years-long partnership with IMSA through at least 2030, the company announced. VP Racing currently serves as IMSA’s Official Fuel, Official Performance Coolant, Official Fuel Additives, and renewable fuel partner. The partnership dates back to 2014, the company said. The extended deal also includes the entitlement sponsor of the IMSA VP… Continue reading VP Racing, IMSA Extend Partnership Through 2030

JPW Joins AAM Group’s Engine Pro Program

JPW/Jobbers Warehouse Supply has joined the AAM Group’s Engine Pro program as voted on by Engine Pro shareholders, the company announced. In business for more than 70 years, JPW is a distributor serving engine builders and machine shops from its Minneapolis and Kansas City warehouses. JPW is a wholesale supplier of engine parts for all… Continue reading JPW Joins AAM Group’s Engine Pro Program

DEI Previews SEMA Show Booth

Design Engineering, Inc. (DEI) recently offered up a preview of its SEMA Show booth ahead of the annual aftermarket trade show in Las Vegas, Nevada, the company announced. Exhibiting in booth No. 20613, DEI is highlighting its new Advanced Thermal Acoustic Coating (ATAC). The paint-on coating creates a thermal barrier on floors, walls and roofs,… Continue reading DEI Previews SEMA Show Booth

ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

ICON Vehicle Dynamics will unveil a custom-built 2023 GMC Canyon AT4 at the upcoming 2023 SEMA Show, the company announced. The truck is owned by Zack Cosby, a fan and enthusiast, who was selected to have his truck upgraded and exhibited at the SEMA Show, scheduled for Oct. 31-Nov. 3 in Las Vegas, Nevada. Cosby’s… Continue reading ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

VP Racing Grants License to Logo Brands for Tailgating Gear

VP Racing has signed a licensing agreement with Logo Brands, a manufacturer of officially licensed products, to develop a line of officially licensed VP Racing tailgating products, the companies announced. “Logo Brands is the perfect match for building the VP Racing brand,” said Bob Merz, director of brand management and licensing at VP. “Logo Brands’… Continue reading VP Racing Grants License to Logo Brands for Tailgating Gear

Pro-Touring: More to Give

Many industry folks call the Pro-Touring market the gift that keeps on giving. (Photo courtesy Art Morrison Enterprises)

This article originally appeared in the November 2023 issue of THE SHOP magazine. Many industry folks call the Pro-Touring market the gift that keeps on giving. That’s because this popular niche includes so many aspects and genres, not to mention fans from all walks of life. Pro-Touring covers cars and trucks from all eras—everything from… Continue reading Pro-Touring: More to Give

Holley Restructures Brand Portfolio

Holley has restructured its brand and business portfolio into seven different market segments, the company announced. The realignment establishes dedicated segment teams focused on seven vertical markets: Classic Truck, Modern Truck, Classic Muscle, Modern Muscle, Euro & Tesla, Asian Import, and Off-Road and UTV. As part of the change, Holley has appointed Sean Crawford to… Continue reading Holley Restructures Brand Portfolio

Willy T. Ribbs to Appear at SEMA Show

Racecar driver Willy T. Ribbs will share his story of overcoming adversity during a special Fireside Chat with moderator Beth Paretta of Paretta Autosport at the 2023 SEMA Show in Las Vegas, Nevada, show organizers announced. The Fireside Chat will take place on Nov. 2, in the North Hall (Room N258) beginning at 11 a.m.,… Continue reading Willy T. Ribbs to Appear at SEMA Show