Fast Lane Drive Opens in Austin

Automotive car club Fast Lane Drive recently opened its newest facility in Austin, Texas.

Automotive car club Fast Lane Drive recently opened its latest branch in Austin, Texas. Known for its high-caliber member base, the opening marks the ninth location for the brand, making it the world’s largest car club, the company reported. Officials noted Fast Lane Drive offers an elite environment comparable to exclusive circles like the Young… Continue reading Fast Lane Drive Opens in Austin

OPTIMA Crowns Ultimate Street Car Invitational Winner

Bob Sobey, driving a 2013 Nissan GT-R, is the back-to-back winner of the annual OPTIMA Ultimate Street Car Invitational (OUSCI).

OPTIMA Batteries recently crowned Bob Sobey and his 2013 Nissan GT-R as the winner of the 16th annual OPTIMA Ultimate Street Car Invitational (OUSCI), the company announced. Sobey, now a four-time competitor and back-to-back OUSCI champion, returned this season and defended his title while also winning the Ultimate Street Car Association (USCA) National Championship, OPTIMA… Continue reading OPTIMA Crowns Ultimate Street Car Invitational Winner

A Theme Song for Auto Repair Shops?

"High Gear" is a tune written for auto technicians.

Call it a modern country rock tune for technicians. As Leads Near Me gets ready to kick off its first High Gear Auto Repair Marketing Conference Nov. 29-Dec. 1 in Atlanta, it has released a new song and video called “High Gear.” Produced as an ode to auto repair shop owners and employees across the… Continue reading A Theme Song for Auto Repair Shops?

Cloyes Gear & Products Announces Acquisition of Rotomaster

Cloyes Gear & Products Inc., a designer of timing drive systems and components for the automotive aftermarket, has acquired Rotomaster, a global turbocharger and component specialist. Terms of the transaction were not disclosed. Since 1978, Rotomaster has maintained a deep portfolio of complete assemblies, individual components and service kits for diesel and gas-powered applications. Both… Continue reading Cloyes Gear & Products Announces Acquisition of Rotomaster

King of the Hammers Partners With FIRMAN Power Equipment

FIRMAN Power Equipment has been named the Official Portable Generator of King of the Hammers, organizers of the off-road race announced. “FIRMAN is a natural partner for King of the Hammers,” said Mike Jams, chief executive officer of Hammerking Productions. “Hammers attracts RVs, travel trailers and campers of all types, each depending on reliable generators… Continue reading King of the Hammers Partners With FIRMAN Power Equipment

DEI Receives 3 Global Media Awards at SEMA Show

Design Engineering Inc. (DEI) received three Global Media Awards at the 2023 SEMA Show, the company announced. DEI won Global Media Awards for its Advanced Thermal Acoustic Coating (ATAC), EV Charge Cord Protector and RFI Shield split line sleeve and tape. Every year at the SEMA Show, a panel of international journalists evaluate nearly 3,000… Continue reading DEI Receives 3 Global Media Awards at SEMA Show

Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

Yokohama Tire has expanded its partnership with Porsche Motorsport North America (PMNA) and will be the new Premier Partner of the Porsche Carrera Cup North America in 2024, the company announced. All classes of cars in the Porsche one-make series will be fitted with Yokohama’s ADVAN A005 racing slicks and ADVAN A006 tires for wet… Continue reading Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

OPTIMA Unleashed Returns to SEMA Show

OPTIMA Batteries is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed, a week-long activation located in the Bronze Lot outside the Las Vegas Convention Center, the company announced. The display features new OPTIMA products, live racing, Red Bull freestyle rider Aaron Colton and drifting demonstrations, the company said. In… Continue reading OPTIMA Unleashed Returns to SEMA Show

Edelbrock Group Partners With MidwayPlus on B2B Storefront

Edelbrock Group has contracted MidwayPlus to handle its online business-to-business transactions, the company announced. The newonline platform will allow Edelbrock Group dealer customers to place orders, check prices, view inventory, access sales data, and track orders online, the company said. The platform is scheduled to launch in the first quarter of 2024. “We are very… Continue reading Edelbrock Group Partners With MidwayPlus on B2B Storefront