VP Racing, IMSA Extend Partnership Through 2030

VP Racing, IMSA Extend Partnership Through 2030 | THE SHOPVP Racing is extending its years-long partnership with IMSA through at least 2030, the company announced.

VP Racing currently serves as IMSA’s Official Fuel, Official Performance Coolant, Official Fuel Additives, and renewable fuel partner. The partnership dates back to 2014, the company said. The extended deal also includes the entitlement sponsor of the IMSA VP Racing SportsCar Challenge.

“VP Racing is excited to continue its nearly decade-long partnership with IMSA, bringing world-class racing to racers and fans across the world,” said Bruce Hendel, senior vice president of global sales for VP Racing. “We are proud of our close relationship with IMSA, our line of official products, and the IMSA VP Racing SportsCar Challenge. IMSA is a showcase for our superior performance products and a proving ground for innovation like our R80 renewable fuel for IMSA’s GTP Class. We look forward to many years of continued success together.”

“IMSA has been fortunate to have such a reliable partner in VP Racing Fuels for so many years, and we are thrilled to see it continue well into the future,” said IMSA President John Doonan. “VP Racing Fuels has consistently grown in visibility as a brand throughout our partnership, reaching well beyond our racetracks and into the consumer marketplace. We are mutually committed to continue growing both of our brands in the future.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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