VP Racing Grants License to Logo Brands for Tailgating Gear

VP Racing Grants License to Logo Brands for Tailgating Gear | THE SHOPVP Racing has signed a licensing agreement with Logo Brands, a manufacturer of officially licensed products, to develop a line of officially licensed VP Racing tailgating products, the companies announced.

“Logo Brands is the perfect match for building the VP Racing brand,” said Bob Merz, director of brand management and licensing at VP. “Logo Brands’ design capabilities, quality of materials, and product portfolio are second to none and match the expectations we have for our brand and our own products.”

The program includes VP Racing drinkware, lawn chairs, stadium seats, bleacher cushions, backpacks, coolers, blankets, and other accessories for motorsports fans, the company said.

“We’re excited to work with VP Racing to offer a great selection of products that will be available in stores and online,” said Maggie McHugh, vice president of strategic partners and marketing at Logo Brands. “Our products are backed by a lifetime guarantee so consumers can feel confident they are purchasing high-quality products that they can enjoy for many years to come.”

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A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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