This article originally appeared in the January 2023 print issue of THE SHOP magazine. Running boards and steps serve a practical purpose by easing entry into taller vehicles, an aesthetic purpose by adding off-road appeal to trucks and SUVs, and even a protective purpose by guarding doors and fender areas from chips and dings. If… Continue reading Running Boards & Steps
Tag: Off-Road & 4×4
The AAM Group Announces The Event 2022 Product Category Winners
The products span 11 different categories and were voted on by reseller attendees of the virtual show…
E.C.D. Automotive Design Builds Twin Defender 90s
The soft top Defenders are nearly identical on the outside, but have unique interiors to showcase E.C.D.’s customization options…
ROUSH Performance Updates Bronco R Series Kit
The kit now includes 35-inch General Grabber X3 mud-terrain tires, an off-road lighting package, off-road wheels, axle-back exhaust systems, styling upgrades and more…
From the Mag: Born to Be Customized
Jeeps have a long history of taking transportation to the next level…
New Convertible Defender from E.C.D. Designed for Beach Adventures
Powered by an LT4 engine, the Defender 110 features full-length side steps, a white vinyl convertible roof, contemporary tech upgrades and more…
2022 Baja 1000 Highlights
Catch up on the action from the 2022 SCORE Baja 1000 with Toyo Tires…
Jeep Adds Earl Exterior Paint Color for 2023 Gladiator
Jeep is expanding the Gladiator palette with the addition of the Earl exterior paint color to the 2023 lineup, the company announced. Initially featured on the Gladiator Farout concept, Earl, a shade of gray with hints of aquamarine, joins the Gladiator lineup following its production debut earlier this year on the 2023 Wrangler lineup. “The… Continue reading Jeep Adds Earl Exterior Paint Color for 2023 Gladiator
Fox Factory Recaps First Year of Trail Trust
Fox Factory created Trail Trust in November 2021, and in just one year, has donated over $1 million to more than 70 nonprofit organizations supporting sustainable outdoor access across seven countries worldwide, the company announced. “As an industry leader, we believe it’s our responsibility to ensure that our playgrounds continue to exist for generations to come, and… Continue reading Fox Factory Recaps First Year of Trail Trust
Jeep Compass Gets Standard 2.0-Liter Turbocharged Engine
The Jeep Active Drive 4×4 system is also now standard on all models, while the Trailhawk model is equipped with the Jeep Active Drive Low 4×4 system…
Internet Eddie: Monday Migraine or Valued Customer?
How often does a customer come into your shop and already know more about a specific product than you or your team? Traditionally, customers would walk into your shop, tell you what they’re looking for, and rely on your suggestions. With today’s endless online blogs, forums, YouTube videos and social media spots, however, it’s easy… Continue reading Internet Eddie: Monday Migraine or Valued Customer?
Porsche Reveals 911 Dakar
Inspired by the 1984 Paris-Dakar Rally-winning 911, the limited-edition model is equipped with all-wheel drive, a 2-inch lift, a roof rack and other modifications to improve its off-road capability…
Scout Motors Teases Comeback with New Website
The brand also offered the first glimpse of the revived, all-electric version of the SUV…
Ford Introduces New Bronco Sport Off-Road Package
The Black Diamond Off-Road Package adds four steel bash plates, aluminum wheels, all-terrain tires, exclusive graphics and more…
Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing
Mickey Thompson Tires & Wheels has promoted Heather Tausch, currently director, product management, to senior director, marketing, the company announced. In this new role, Tausch will lead Mickey Thompson’s product and marketing teams and will be responsible for overseeing the strategy and execution for all product development and marketing activities to form holistic consumer-targeted go-to-market… Continue reading Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing