PROJECT X Named Official Lighting Partner of Ultra4

PROJECT X has been named the Official Lighting Partner of Ultra4 USA for the 2023 and 2024 race seasons, the company announced. PROJECT X first began participating in Ultra4 USA in 2021, with support from brand ambassadors Vaughn Gittin Jr. and Loren Healy’s unlimited class race cars, the company said. “We are excited to join… Continue reading PROJECT X Named Official Lighting Partner of Ultra4

Turn 14 Distribution Adds Timbren to Line Card

Performance parts distributor Turn 14 Distribution has added Timbren to its line card, widening its selection of truck and off-road suspension products, the company announced. “Timbren has been around since the late 1960s and has built its brand by manufacturing rubber springs that provide load support and stability for towing and hauling applications. Timbren’s product… Continue reading Turn 14 Distribution Adds Timbren to Line Card

Off Road Warehouse to Open New Nevada Location

Off Road Warehouse (ORW), an off-road accessory retailer and installer, is opening its newest location near Reno in Sparks, Nevada, the company announced. Marking the company’s ninth location, the Grand Opening celebration of ORW Reno will be held on Feb. 18, the company said. The 14,000-sq.-ft. facility features a large showroom displaying the latest in… Continue reading Off Road Warehouse to Open New Nevada Location

Quadratec Appoints New Accounts Payable Director

Quadratec recently named company attorney Larry Ashery as head of its Accounts Payable department, the company announced. Along with a knowledge of business, corporate and intellectual property law, Ashery brings more than two decades of management and accounting experience to the Accounts Payable division, Quadratec said. “We are thrilled that Larry has agreed to direct… Continue reading Quadratec Appoints New Accounts Payable Director

Mickey Thompson Expands Presence at 2023 King of the Hammers

Mickey Thompson Tires & Wheels (M/T) will have an expanded presence at the 17th annual King of the Hammers (KOH) scheduled for Feb. 2-11 in Johnson Valley, California, the company announced. The company will be showcasing its latest off-road products on more than 20 racecars across four classes through a new Ultra4 sponsorship program, the… Continue reading Mickey Thompson Expands Presence at 2023 King of the Hammers

2023 BIG Show to Feature SEMA Show Battle of the Builders Panel

Keystone Automotive Operations announced it will be opening its annual customer event, the 2023 BIG Show Presented by Weather Guard, with a live presentation showcasing the 2022 SEMA Show Battle of the Builders competition finalists and winners, the parts distributor announced. Scheduled for Feb. 10-11 at the Gaylord Rockies Resort & Convention Center in Aurora,… Continue reading 2023 BIG Show to Feature SEMA Show Battle of the Builders Panel

Turn 14 Distribution Adds Fishbone Offroad to Line Card

Performance parts distributor Turn 14 Distribution has added Fishbone Offroad to its line card to widen its selection of off-road and overland products for Jeeps and trucks, the company announced. “Fishbone Offroad’s most popular products include Jeep bumpers, side steps, tube doors and racks. In addition to Jeeps, they will soon be expanding their product… Continue reading Turn 14 Distribution Adds Fishbone Offroad to Line Card

KMC Wheels Returns as Official Sponsor of King of the Hammers

KMC Wheels is returning as the official wheel sponsor of the King of the Hammers (KOH) off-road racing event, the wheel manufacturer announced. “We’re excited to return to the lakebed to support our loyal KMC customers and the KMC Race Division drivers competing in this year’s events,” said Michael Gibbs, Wheel Pros CMO. “King of… Continue reading KMC Wheels Returns as Official Sponsor of King of the Hammers

Odd Overlanders

There’s nothing quite like a 1955 DeSoto overlander built on a 1980s Ford F-250 chassis.

Story & Photos by Jason R. Sakurai (This article originally appeared in the February 2023 issue of THE SHOP magazine) Looking around at an overlanding event, what you may not notice right away are the alternatives to late-model Toyotas, Jeeps, Fords or Rams, which are currently the most popular rigs. Some uncommon builds, however, are… Continue reading Odd Overlanders

Quadratec Seeking Employees for Nevada Contact Center

Quadratec is searching for Jeep enthusiasts with customer service experience to staff new contact center positions based around the Sparks, Nevada area, the company announced. “We are excited to offer this opportunity for job seekers to join our family,” said Rhory Wright, Quadratec’s talent acquisition specialist. “We are the experts in Jeep parts and accessories,… Continue reading Quadratec Seeking Employees for Nevada Contact Center