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Mickey Thompson Expands Presence at 2023 King of the Hammers

A.J. Hecht February 2, 2023

1 minute read

Mickey Thompson Expands Presence at 2023 King of the Hammers | THE SHOP

Mickey Thompson Tires & Wheels (M/T) will have an expanded presence at the 17th annual King of the Hammers (KOH) scheduled for Feb. 2-11 in Johnson Valley, California, the company announced.

The company will be showcasing its latest off-road products on more than 20 racecars across four classes through a new Ultra4 sponsorship program, the company said, and will have various technical departments on-hand working closely with the selected teams.

Mickey Thompson has worked with multiple teams over the past several years to continue refining the Baja Boss program and develop technologies for future products, the company said.

“For [2023], we’re excited to see team M/T expand across the various classes and we will have product management, engineering, technical support, motorsports and marketing staff on-hand to work with the racers to continue our innovation efforts,” said Ben Anderson, Senior product manager of light truck for Mickey Thompson Tires & Wheels. “There is no other event like Hammers, it marries aspects of high-speed and extreme endurance desert racing with the highly technical conditions of rock racing to produce one of the most grueling forms of racing in the world. The data gathered at this event is invaluable in developing our light truck technologies.”

Drivers in the 4400 class will use Baja Boss X, a competition version of Mickey Thompson’s Baja Boss tire with a race compound for off-road use only. Other drivers will compete with Baja Boss M/T.

“Past KOH development programs have proven our Baja Boss tires perform at the level racers have come to expect from Mickey Thompson,” said Jason Moulton, motorsports director of Mickey Thompson Tires & Wheels. “For 2023 we are excited to introduce a sponsorship program which includes an incentive-based contingency program that is active for KOH and the entire 2023 Ultra4 racing season.”

Mickey Thompson Sponsored Drivers at King of the Hammers:

Class 4400