“FIRMAN is a natural partner for King of the Hammers,” said Mike Jams, chief executive officer of Hammerking Productions. “Hammers attracts RVs, travel trailers and campers of all types, each depending on reliable generators for power. FIRMAN’s dedication to excellence and performance is perfectly aligned with our values, and I’m delighted to welcome them on board.”
Established in 2001, FIRMAN Power Equipment manufactures high-performance generators. The partnership brings a greater level of opportunity for the expansion of King of the Hammers, the company said.
“We’re proud to be named the Official Portable Generator of King of the Hammers and are confident that our products are some of the best in the world,” said Jason Sutton, director of brand development at FIRMAN Power Equipment. “The toughest race in the world needs one of the toughest generators in the world, and we’re excited to show what our products are capable of.”
The 2024 King of the Hammers is set to kick off on Jan. 18, 2024, in Johnson Valley, California.