WD-40 Brand will be celebrating its 70th anniversary at the 2023 SEMA Show, the company announced. Visitors to the WD-40 Brand booth in the West Hall (No. 50091) will be able to explore the brand’s history and its product lineup, beyond the WD-40 Multi-Use Product invented 70 years ago, the company said. This includes the… Continue reading WD-40 to Celebrate 70th Anniversary at SEMA Show
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
MAP Services Corp. Adds to Client Roster
MAP Services Corp. has added seven new brands in the automotive aftermarket and powersports markets to its client portfolio, the company announced. “As we wrap up 2023, a heartfelt thank you to our MAP clients for your steadfast loyalty. Your trust fuels us, and in 2024, anticipate even bigger and better advancements.” said David Portugal,… Continue reading MAP Services Corp. Adds to Client Roster
Dash Designs Announces Acquisition, New Marketing Partners
Tempe, Arizona-based Dash Designs has acquired Intro-Tech Automotive and its product portfolio, the company announced. Dash Designs has also added Trans Western Marketing, based in Fife, Washington, and Chick Capoli Sales Company, located in Medford, New Jersey, to its sales and marketing network. “We welcome the addition of these [two] fine agencies who have the… Continue reading Dash Designs Announces Acquisition, New Marketing Partners
Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard
Autoshop Solutions, an automotive services-based digital marketing company, has partnered with Shop Boss, a provider of shop management software, to create a marketing return-on-investment dashboard for customers, the company announced. The ROI integration tool draws data from Shop Boss SMS into Autoshop Solutions’ dashboard, aligning marketing information with the repair orders from Shop Boss SMS,… Continue reading Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard
BendPak to Increase SEMA Show Presence
BendPak is expanding its 2023 SEMA Show presence by showcasing its car lifts, evaporative coolers, EV lifts, boat lifts, wheel service equipment and more across four booths at the annual automotive trade show, the company announced. The company will be representing its roster of automotive brands, including BendPak, Ranger, Autostacker, Cool Boss, QuickJack, MaxJax, Ergochair,… Continue reading BendPak to Increase SEMA Show Presence
Miller Plans Live Welding Demos at SEMA Show
Miller Electric, manufacturer of Miller brand arc welding products, is planning several live demos to showcase its latest welding and safety equipment during the 2023 SEMA Show, the company announced. “SEMA has an unmatched energy to it, and we’re excited to connect with industry enthusiasts eager to hone their skills with cutting-edge welding solutions,” says… Continue reading Miller Plans Live Welding Demos at SEMA Show
Hyundai Adopts North American Charging Standard
Hyundai Motor North America is adopting the North American Charging Standard (NACS) ports for its electric vehicles (EVs) in the United States and Canada, the automaker announced. In the United States, all-new or refreshed Hyundai EVs will come exclusively with a NACS port, beginning in 2024. Canada will follow in the first half of 2025.… Continue reading Hyundai Adopts North American Charging Standard
Holley Celebrates Record Attendance at 2023 Events
Five multi-day festivals brought in over 100,000 builders, racers and enthusiasts, according to the company…
Keystone Automotive Names New VP of Sales to Replace Retiring Petrivelli
Keystone Automotive Operations has announced that Specialty Segment Vice President of Sales, Fred Petrivelli, will retire after 13 years with the company later this year. Additionally, Mike Katz, an aftermarket industry veteran, will join Keystone as vice president of sales, assuming the responsibilities and reporting relationships of the existing position held by Petrivelli, the company… Continue reading Keystone Automotive Names New VP of Sales to Replace Retiring Petrivelli
Steeda Autosports Partners With BigCommerce for Webstore Redesign
BigCommerce, an open SaaS eCommerce platform, has partnered with Steeda Autosports to launch a new online store on the BigCommerce platform, the companies announced. Steeda Autosports is using BigCommerce’s native Stencil templating engine to provide a new shopping experience for its customers, the company said, which offers customization options, technical SEO capabilities, customer support and… Continue reading Steeda Autosports Partners With BigCommerce for Webstore Redesign
Jeep Expands Badge of Honor Trail Program
Jeep is expanding its Badge of Honor program trail catalog with the following six new trails: Quartz Canyon: Hot Springs Off-road Park, Arkansas Barney Rubble Blue Trail No. 49: Anthracite Outdoor Adventure Area, Pennsylvania Fern Ridge Trail No. 121: Anthracite Outdoor Adventure Area, Pennsylvania C-2 Trail No. 141: Kansas Rocks Recreation Park, Kansas Rattlesnake Alley… Continue reading Jeep Expands Badge of Honor Trail Program
Onboard: Porsche 962 at Rennsport Reunion 7
Ride inside the cockpit of the 1986 Le Mans-winning Porsche 962 as it laps WeatherTech Raceway Laguna Seca during the annual Porsche motorsports gathering…
MotorTrend Personalities to Appear on SEMA Show Panel
MotorTrend and SEMA are partnering to host the MotorTrend Celebrity Showcase at the 2023 SEMA Show, organizers announced. The showcase will feature multiple personalities from MotorTrend shows, including Dave Kindig, Lucky Costa and more. Moderated by auto specialist and television host Ant Anstead, the participants will take part in a panel discussion to share their… Continue reading MotorTrend Personalities to Appear on SEMA Show Panel
Automotive Businesses Make Top Small Business List
The U.S. Chamber of Commerce has revealed its America’s Top Small Businesses list, which includes three automotive companies. Element 119, a provider of ceramic coatings for automotive applications, Performance Wraps, an Ohio-based vehicle wrap installer, and Franks Automotive Repair, an auto repair shop located in Tulare, California, all made the list of 70 small businesses… Continue reading Automotive Businesses Make Top Small Business List
Automakers Furlough More Workers as Strikes Continue
American automakers have furloughed more workers as the United Auto Workers (UAW) union continues to negotiate a new contract with Ford, General Motors and Stellantis, according to a new report from Reuters. Ford has made a new contract offer as it navigates the UAW strike, which has now lasted over 19 days, and has impacted… Continue reading Automakers Furlough More Workers as Strikes Continue