BendPak to Increase SEMA Show Presence

BendPak to Increase SEMA Show Presence | THE SHOPBendPak is expanding its 2023 SEMA Show presence by showcasing its car lifts, evaporative coolers, EV lifts, boat lifts, wheel service equipment and more across four booths at the annual automotive trade show, the company announced.

The company will be representing its roster of automotive brands, including BendPak, Ranger, Autostacker, Cool Boss, QuickJack, MaxJax, Ergochair, and JackPak. BendPak also will have a custom lift in the SEMA Battle of the Builders booth and several products in the New Product Showcase.

“For years, our customers have known they can find the newest car lifts and best shop equipment with unbeatable show pricing in the BendPak booth outside in the Silver Lot,” says Jeff Kritzer, BendPak president and CEO. “But as we’ve grown our business over the last few years, we needed more space to showcase the latest developments across our eight brands. Expanding to four booths lets us bring more equipment to demonstrate to customers. As always, we’ll be doing deals and taking orders all week.”

The company is also planning to introduce at least half a dozen new products at the show, BendPak representatives said, including BendPak boat lifts, two-post lifts, and EV lifts; Coolee by Cool Boss personal air coolers; JackPak power packs, and a Ranger combination disc/drum brake lathe.

BendPak booth locations at the 2023 SEMA Show:

  • BendPak, QuickJack, Autostacker, MaxJax, Cool Boss, Coolee – Silver Lot Booth No. 81030
  • BendPak – Central Hall Booth No. 24821 – EVs and Future Propulsion
  • Cool Boss, Coolee, JackPak – South Hall Upper Booth No. 35137
  • Ranger – South Hall Lower Booth No. 47119
  • BendPak – North Hall Booth No. 10967 – Battle of the Builders

Click here for more information on BendPak’s SEMA Show plans.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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