Keystone Automotive Names New VP of Sales to Replace Retiring Petrivelli

Keystone Automotive Names New VP of Sales to Replace Retiring Petrivelli | THE SHOPKeystone Automotive Operations has announced that Specialty Segment Vice President of Sales, Fred Petrivelli, will retire after 13 years with the company later this year.

Additionally, Mike Katz, an aftermarket industry veteran, will join Keystone as vice president of sales, assuming the responsibilities and reporting relationships of the existing position held by Petrivelli, the company also said.

Petrivelli served in multiple sales roles throughout his tenure with the company prior to being promoted to vice president in 2015. Over the course of a career spanning more than 40 years, he has held positions with the MSD Performance Group as well as Champion Spark Plug and Cooper Industries before joining Keystone in 2010, the company said.

“Fred has worked tirelessly with customers alongside our team in driving sales growth over the years and ensuring the meaningful relationships we have with our customers continue to improve and grow,” said Keystone Automotive Operations President, Bill Rogers. “We wish Fred and his family all the best in their retirement and many years of enjoyment as they begin this new chapter of their lives.”

In joining Keystone, Katz brings an aftermarket industry background that includes a lengthy tenure with WEATHER GUARD/Werner and most recently, spending six years with HD Supply/Whitecap, Keystone said.

“Through his prior experience, many members of our team have had the opportunity to develop close working relationships with Mike. Well respected in the industry, he embodies our core values and understands the customer is the key to success,” said Rogers.

“For the remainder of the year, Fred and Mike will work together to provide a seamless transition while ensuring the long-time, critical customer relationships that have been developed over the years will be in good hands going forward,” added Rogers. “These efforts will include proper introductions and the development of a business sales strategy that will serve our core brick and mortar customers in the automotive, RV and marine markets.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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