Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Oracle Lighting Names New Senior Sales & Marketing Manager

Oracle Lighting has promoted Melissa “Missy” Parker-Boudreaux to senior sales and marketing manager, the company announced. “In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” said Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently… Continue reading Oracle Lighting Names New Senior Sales & Marketing Manager

HOT ROD Reveals 2023 Power Tour Schedule

HOT ROD has revealed the schedule for the 2023 HOT ROD Power Tour, the publication announced. The HOT ROD Power Tour will be heading southeast to Georgia, the Carolinas and Tennessee visiting five cities over five days in June, organizers aid, and will include more than 6,000 cars and trucks of all years, makes and… Continue reading HOT ROD Reveals 2023 Power Tour Schedule

Hillsborough Concours d’Elegance Adds Concours de Sport Award

The Hillsborough Concours d’Elegance will pay special tribute to sports cars during the annual event, organizers announced. “Given the profound impact that sports cars have had on the automotive landscape and within the collector car world, now is an ideal time to expand upon their recognition at our event,” said Hillsborough Concours d’Elegance Chairman Glen… Continue reading Hillsborough Concours d’Elegance Adds Concours de Sport Award

UTI Announces Instructors of the Year

Universal Technical Institute (UTI) has announced the winners of the “Instructor of the Year” award at each of its 16 UTI, MMI, NASCAR Technical Institute, and MIAT campuses. Consideration for “Instructor of the Year” includes the overall contribution to the campus, through peer mentoring and departmental support. “We have so many outstanding, experienced and dedicated… Continue reading UTI Announces Instructors of the Year

Yukon Gear & Axle Products Now Available at Total Truck Centers

Yukon Gear & Axle products are now available through AAM Group’s Total Truck Centers after joining the group as supplier partner, the company announced. The company currently provides a variety of drivetrain parts including differentials, axles, driveshafts, super joints and ring and pinion installation kits. In addition to Yukon Gear & Axle products, products from… Continue reading Yukon Gear & Axle Products Now Available at Total Truck Centers

AllPro Distributing Named AAM Group Member of the Year

The AAM Group honored AllPro Distributing as its 2023 Member of the Year at the organization’s annual Membership Meeting earlier this month, the organization announced. Each year AAM makes this selection based on five key metrics: active participation, growth as a percentage, marketing participation, participation in group buys, and PRO rebates participation, the group said.… Continue reading AllPro Distributing Named AAM Group Member of the Year

Wilwood Engineering Appoints Brian Cox as Media Relations Manager

Wilwood Engineering has appointed Brian Cox as its new media relations manager, the company announced. Cox will join the marketing/advertising team and optimize and organize media ad buys, ad campaign creative and more, the company said. “Wilwood has been the go-to Braking option for so many editorial and project vehicles for decades now, and in… Continue reading Wilwood Engineering Appoints Brian Cox as Media Relations Manager

Velocity Modern Classics Restructures Executive Team

Velocity Modern Classics has restructured its executive team, the company announced. Stuart Wilson, founder and former CEO, will continue to lead Velocity Modern Classics with a renewed focus on brand strategy and operations as executive chairman, the company announced. Jeremy Hans will assume the role of chief executive officer of Velocity, moving from his previous… Continue reading Velocity Modern Classics Restructures Executive Team

VOXX Electronics Partners with Crossover Marketing

VOXX Electronics Corporation has named Crossover Marketing as its new manufacturer’s representative firm for the Pacific Northwest market, the company announced. The firm—founded by Rob Sutton and Paul Pilat, and now joined by Sam Sutton—will be focused on dealer development and innovative marketing strategies to help its partners achieve measurable results and reach their mutual… Continue reading VOXX Electronics Partners with Crossover Marketing

Turn 14 Distribution Adds GiroDisc to Line Card

Performance parts distributor Turn 14 Distribution has added to its selection of performance braking components with the addition of GiroDisc to its line card, the company announced. “GiroDisc provides cost-effective bolt-on two-piece rotor solutions for those seeking exceptional braking performance rivaling big brake and carbon ceramic kits without the exceedingly high costs. This unique position… Continue reading Turn 14 Distribution Adds GiroDisc to Line Card

RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage

RealTruck has officially rebranded all areas of the business after finalizing the rebranding of its sales team as the RealTruck, Inc. Sales Team, the company announced. Additionally, the company is also transitioning manufacturing websites to realtruck.com and launching a dealer locator on realtruck.com, RealTruck representatives said. The change aims to make it easier for truck… Continue reading RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage

DEI Partners with Summit Motorsports Park for 2023 Season

Design Engineering, Inc. (DEI) has formed a marketing partnership with Summit Motorsports Park, the company announced. Summit Motorsports Park is celebrating its 60th anniversary in 2023, the track announced. “Summit Motorsports Park has a long tradition of excellence, from promoting motorsports competitors to providing high-quality experiences for fans and enthusiasts,” said Steve Garrett, DEI creative… Continue reading DEI Partners with Summit Motorsports Park for 2023 Season

Martin & Co. Celebrating 30th Anniversary in 2023

Martin & Company, a full-service marketing solutions firm specializing in automotive aftermarket brands, is celebrating its 30th anniversary in 2023 and marking the occasion with an accompanying 30th-anniversary promotion, the company announced. Established in 1993, Martin & Company is a marketing agency serving the specialty performance aftermarket and has partnered with many performance brands over… Continue reading Martin & Co. Celebrating 30th Anniversary in 2023