Toledo Jeep Fest Targets Record Year

The city where the Jeep was invented is again planning to welcome Jeep fans from across the country for the 2023 Toledo Jeep Fest, presented by Dana Incorporated, event organizers announced.

Scheduled for August 4-6, the event will include Grogan’s Towne & Charlie’s All-Jeep Parade throughout downtown Toledo, Ohio, which is expected to feature more than 1,300 Jeeps.

This year, event organizers are calling all Jeepers to help reach a new goal: representation from all 50 states. In 2022, Jeepers from 39 states, the District of Columbia, Mexico, Puerto Rico, and the Netherlands rolled into town.

“The excitement for Jeep Fest extends beyond Northwest Ohio and we’d love to have Jeepers from every state in the U.S. roll through the streets of Toledo,” said Whitney Rofkar, Toledo Jeep Fest event and development director. “This event grows bigger and better every year, and 2023 will be no different. With so much to do and see in Toledo, this fest is a fun summer weekend destination for all ages.”

“With the support of our community and sponsors, we are offering the community the best Toledo Jeep Fest yet,” said Jerry Huber, a former plant manager at Jeep and Toledo Jeep Fest board member. “It’s rewarding to see how this vision has grown and how both the Toledo community and the Jeep community have lent their support to make this happen.”

This year’s Vendor Midway, which covers three streets downtown, will showcase Dana, Rancho, Omix-ADA, Mopar, Katzkin, and over 60 other suppliers.

“The Vendor Midway offers a glimpse into the customization market that is a big part of Jeep culture, and it has become one of the most popular attractions at Toledo Jeep Fest,” Huber said. “The Vendor Midway is an opportunity for enthusiasts to interact with the leading companies helping to develop that creative space.”

Toledo Jeep Fest is also a unique opportunity for both Jeep overland adventure and Jeep equipment vendors to reach their target audience in the Midwest and NW Ohio. The Midwest has more than 30 million acres of national forest and more than 60 off-road dedicated parks, and Toledo Jeep Fest is connected to some of the most enthusiastic off-road and overland camping communities.

Following the parade, Toledo’s downtown streets will be transformed into the Outdoor Park-N-Shine Show presented by Directions Credit Union. This All-Jeep Area offers a walking tour of the customized vehicles, organizers said.

The Glass City Center will also play host to a display of rare Jeeps, including historic and cutting-edge vehicles, the company said.

Other events on the schedule include a welcome party, concert, kid’s zone, a running event and more.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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