Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Centerforce Clutches Names Bryan Wilson President & CEO

Centerforce Clutches has named Bryan Wilson as its new president and CEO, the company announced. In his new role, Wilson will oversee company strategy and look to guide Centerforce to the forefront of the aftermarket industry, providing a renewed drive towards innovation and growth in the performance clutch market, the company said. Wilson brings nearly… Continue reading Centerforce Clutches Names Bryan Wilson President & CEO

Kahn Media Wins Award for Ringbrothers Marketing Campaign

Kahn Media, a marketing agency specializing in the automotive, outdoor and luxury markets, has received a 2023 Public Relations & Marketing Excellence Award for External Campaign of the Year from the Business Intelligence Group, the company announced. The national award recognizes the multi-discipline campaign Kahn Media designed and executed for Ringbrothers to launch four custom… Continue reading Kahn Media Wins Award for Ringbrothers Marketing Campaign

RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show

RealTruck has revealed new details regarding its participation in the 2023 SEMA Show and SEMA Fest in Las Vegas, Nevada. During the annual trade show, RealTruck will have a dedicated booth where the company will showcase its newest products on featured builds and host events, including the reveal of a Steve McQueen and McQueen Racing-inspired… Continue reading RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show

Full Race Partners With MidwayPlus on Dealer Storefront

Full Race, a performance and racing products distributor and manufacturer, has partnered with MidwayPlus to utilize its MidwayPlus SaaS platform, the companies announced. The partnership includes a new Full Race reseller storefront created with the MidwayPlus platform, which aims to deliver an improved user experience for resellers and allow Full Race to scale its wholesale… Continue reading Full Race Partners With MidwayPlus on Dealer Storefront

VOXX Announces Semi-Finalists for Remote Start Dealer Promotion

VOXX Electronics Corporation (VEC) has named the semi-finalists for its U.S. and Canadian Remote Start Promotion that gives dealers a chance to win products from Klipsch, the company announced. The Canadian promotion, which runs from July 1 to Dec. 31, will announce the ten winners at the end of the promotion, while the U.S. promotion,… Continue reading VOXX Announces Semi-Finalists for Remote Start Dealer Promotion

VP Racing, IMSA Extend Partnership Through 2030

VP Racing is extending its years-long partnership with IMSA through at least 2030, the company announced. VP Racing currently serves as IMSA’s Official Fuel, Official Performance Coolant, Official Fuel Additives, and renewable fuel partner. The partnership dates back to 2014, the company said. The extended deal also includes the entitlement sponsor of the IMSA VP… Continue reading VP Racing, IMSA Extend Partnership Through 2030

SEMA Releases New State of the Industry Report

SEMA has released its new State of the Industry – Fall 2023 market research report, the organization announced. The report covers the following topics: Key industry trends and metrics Data on sales changes over the past year and how businesses are doing Top challenges and opportunities for the automotive aftermarket Industry outlook for 2023 and… Continue reading SEMA Releases New State of the Industry Report

JPW Joins AAM Group’s Engine Pro Program

JPW/Jobbers Warehouse Supply has joined the AAM Group’s Engine Pro program as voted on by Engine Pro shareholders, the company announced. In business for more than 70 years, JPW is a distributor serving engine builders and machine shops from its Minneapolis and Kansas City warehouses. JPW is a wholesale supplier of engine parts for all… Continue reading JPW Joins AAM Group’s Engine Pro Program

DEI Previews SEMA Show Booth

Design Engineering, Inc. (DEI) recently offered up a preview of its SEMA Show booth ahead of the annual aftermarket trade show in Las Vegas, Nevada, the company announced. Exhibiting in booth No. 20613, DEI is highlighting its new Advanced Thermal Acoustic Coating (ATAC). The paint-on coating creates a thermal barrier on floors, walls and roofs,… Continue reading DEI Previews SEMA Show Booth

Yokohama Tire Named Official Partner of Tread Lightly!

Yokohama Tire is now an official partner of Tread Lightly!, the U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation through stewardship and educational programs, the company announced. “We’ve been a huge participant of off-road activities via motorsports and our GEOLANDAR line of tires,” said Alan Holtschneider, Yokohama’s director of marketing. “That’s why Tread Lightly!’s… Continue reading Yokohama Tire Named Official Partner of Tread Lightly!

PBS News Host to Moderate SEMA Show Panel on Alternative Fuels

Margaret Hoover, CNN contributor and host of PBS program Firing Line With Margaret Hoover, will moderate a discussion of automotive industry experts on the future of alternative fuels technology during the SEMA Show, event organizers announced. The Future of Automotive Fuel Technology panel will take place on Nov. 2, in the North Hall (Room N258)… Continue reading PBS News Host to Moderate SEMA Show Panel on Alternative Fuels

ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

ICON Vehicle Dynamics will unveil a custom-built 2023 GMC Canyon AT4 at the upcoming 2023 SEMA Show, the company announced. The truck is owned by Zack Cosby, a fan and enthusiast, who was selected to have his truck upgraded and exhibited at the SEMA Show, scheduled for Oct. 31-Nov. 3 in Las Vegas, Nevada. Cosby’s… Continue reading ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show