Yokohama Tire Earns Subaru Supplier Award

For the third year-in-a-row, Yokohama Tire Corporation was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award, the tire manufacturer announced. The third consecutive award earned the tiremaker a spot in in the Superior Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the… Continue reading Yokohama Tire Earns Subaru Supplier Award

RANDYS Worldwide Names New COO, Director of Distribution Operations

Everett, Washington-based RANDYS Worldwide, parent company of Yukon Gear & Axle, USA Standard and Zumbrota Drivetrain, has hired Ted Caldwell as its new chief operation officer and Tim Spiller as its new director of distribution operations, the company announced. Caldwell is stepping into the COO spot, a new position at RANDYS targeted at creating scalable… Continue reading RANDYS Worldwide Names New COO, Director of Distribution Operations

How an ‘Underground’ Group at Ford Revived the Bronco

Since production of the Bronco ended in 1996, a team of Ford employees have been waging an underground war to revive the iconic SUV, according to a report from Bloomberg. Hampered by a changing market, rising gas prices, a global recession and the vehicle’s negative association with O.J. Simpson, the group struggled for nearly 20… Continue reading How an ‘Underground’ Group at Ford Revived the Bronco

Rancho Sponsoring Jeep Jamboree

Rancho performance suspension and shocks has partnered with Jeep Jamboree (JJUSA) for the fourth consecutive year as an official event sponsor, the company announced. At select 2020 JJUSA events throughout the summer and fall, a Rancho-outfitted Jeep Wrangler JL will be available for participants to experience Rancho products firsthand, both on and off the Jeep… Continue reading Rancho Sponsoring Jeep Jamboree

2021 Amelia Island Concours d’Elegance Honoring Lyn St. James

Former racer Lyn St. James will be the Honoree of the 26th annual Amelia Island Concours d’Elegance, organizers announced. The event is scheduled for March 4-7, 2021. St. James’ racing career began in a Ford Pinto — her daily driver — in the 1970s and wrapped up more than two decades later. During her career,… Continue reading 2021 Amelia Island Concours d’Elegance Honoring Lyn St. James

KICKER Partnering with American Flat Track Racing

KICKER is joining an exclusive partnership with American Flat Track Racing for the 2020 season, the company announced. The organization’s season begins July 17-18 following a lengthy delay in scheduling due to the COVID-19 pandemic. KICKER will serve as the official audio partner of AFT as it kicks off the racing season with an inaugural… Continue reading KICKER Partnering with American Flat Track Racing

Akrapovič BMW M8 Evolution Line Exhaust Now Available at Turn 14 Distribution

Akrapovič has released its BMW M8/M8 Competition Evolution Line (Titanium) exhaust for both coupe and convertible models and can now be found at Turn 14 Distribution, the sole U.S. automotive distributor for Akrapovič. The full titanium exhaust system is finished with two sets of carbon fiber and titanium tailpipes coming from a central muffler layout,… Continue reading Akrapovič BMW M8 Evolution Line Exhaust Now Available at Turn 14 Distribution

How to Get New Customers Using Automotive Video Marketing

If you think YouTube and Instagram are just for 20-something beauty bloggers and influencers, think again. Over 40% of auto shoppers use video to narrow down their options and ultimately choose what they purchase. With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your… Continue reading How to Get New Customers Using Automotive Video Marketing

Tuffy Security Products Partners with Buy It Installed Program

Tuffy Security Products is now offering customers professional installation through a new partnership with Buy It Installed, the company announced. When purchasing secure vehicle storage products at Tuffyproducts.com, customers can click the Buy It Installed button during the check-out process to receive convenient installation of their purchase by a certified professional craftsman. After a purchase… Continue reading Tuffy Security Products Partners with Buy It Installed Program

Yokohama Returns to Racing

Yokohama Tire’s road racing motorsports program is back after being sidelined for months due to the Coronavirus pandemic, the tire manufacturer announced. Yokohama returns to the track this month with two Porsche one-make race series events: The Porsche Sprint Trophy USA West, July 17-19 at the Utah Motorsports Campus in Grantsville, Utah and the Porsche… Continue reading Yokohama Returns to Racing

Carlisle Hosts Chrysler Nationals

TV hosts, TV cars, industry legends and plenty of cars and enthusiasts came to Carlisle, Pennsylvania, for the annual Carlisle Chrysler Nationals car show, the first major event hosted at the venue this year. The event got started with the Mopar Rebellion Car Club’s annual kick-off party at the neighboring Carlisle Expo Center. The party… Continue reading Carlisle Hosts Chrysler Nationals

Alpine Electronics Named GM Supplier of the Year

Alpine Electronics was named a GM Supplier of the Year by General Motors during a virtual ceremony honoring the recipients of the company’s 28th annual Supplier of the Year awards, the company announced. During the event, GM recognized 116 of its best suppliers from 15 countries that have consistently exceeded GM’s expectations, created outstanding value… Continue reading Alpine Electronics Named GM Supplier of the Year

Stewart, Evernham Recreating IROC as Short-Track Series

Former stock car racer Tony Stewart is teaming up with NASCAR Hall of Famer Ray Evernham to recreate the IROC Series as a six-race, short-track series, the Associated Press has reported. Called ‘The Superstar Racing Experience,’ the field will be filled with 12 drivers from several disciplines, including NASCAR, IndyCar and up-and-coming short track racers.… Continue reading Stewart, Evernham Recreating IROC as Short-Track Series

Webinar to Examine Customer Experience During Pandemic

A webinar from eMarketer will examine the state of customer experiences in 2020 and how the COVID-19 pandemic has changed them, the marketing research firm announced. Scheduled for July 16 at 2 p.m. ET, the webinar will cover how marketers have created consistent experiences across channels, as well as new approaches to customer experience required… Continue reading Webinar to Examine Customer Experience During Pandemic

SCORE Moves Date, Location of Baja 500

Responding to further analysis of information and forecasts for the COVID-19 situation with Mexican authorities, race teams and sponsors, SCORE International has announced a new date and venue for the 52nd BFGoodrich Tires SCORE Baja 500, presented by 4 Wheel Parts. The race will be held in San Felipe, Baja California, Mexico from Sept. 22-27.… Continue reading SCORE Moves Date, Location of Baja 500