Yokohama Returns to Racing

Yokohama Tire’s road racing motorsports program is back after being sidelined for months due to the Coronavirus pandemic, the tire manufacturer announced. Yokohama returns to the track this month with two Porsche one-make race series events: The Porsche Sprint Trophy USA West, July 17-19 at the Utah Motorsports Campus in Grantsville, Utah and the Porsche… Continue reading Yokohama Returns to Racing

Carlisle Hosts Chrysler Nationals

TV hosts, TV cars, industry legends and plenty of cars and enthusiasts came to Carlisle, Pennsylvania, for the annual Carlisle Chrysler Nationals car show, the first major event hosted at the venue this year. The event got started with the Mopar Rebellion Car Club’s annual kick-off party at the neighboring Carlisle Expo Center. The party… Continue reading Carlisle Hosts Chrysler Nationals

Alpine Electronics Named GM Supplier of the Year

Alpine Electronics was named a GM Supplier of the Year by General Motors during a virtual ceremony honoring the recipients of the company’s 28th annual Supplier of the Year awards, the company announced. During the event, GM recognized 116 of its best suppliers from 15 countries that have consistently exceeded GM’s expectations, created outstanding value… Continue reading Alpine Electronics Named GM Supplier of the Year

Stewart, Evernham Recreating IROC as Short-Track Series

Former stock car racer Tony Stewart is teaming up with NASCAR Hall of Famer Ray Evernham to recreate the IROC Series as a six-race, short-track series, the Associated Press has reported. Called ‘The Superstar Racing Experience,’ the field will be filled with 12 drivers from several disciplines, including NASCAR, IndyCar and up-and-coming short track racers.… Continue reading Stewart, Evernham Recreating IROC as Short-Track Series

Webinar to Examine Customer Experience During Pandemic

A webinar from eMarketer will examine the state of customer experiences in 2020 and how the COVID-19 pandemic has changed them, the marketing research firm announced. Scheduled for July 16 at 2 p.m. ET, the webinar will cover how marketers have created consistent experiences across channels, as well as new approaches to customer experience required… Continue reading Webinar to Examine Customer Experience During Pandemic

SCORE Moves Date, Location of Baja 500

Responding to further analysis of information and forecasts for the COVID-19 situation with Mexican authorities, race teams and sponsors, SCORE International has announced a new date and venue for the 52nd BFGoodrich Tires SCORE Baja 500, presented by 4 Wheel Parts. The race will be held in San Felipe, Baja California, Mexico from Sept. 22-27.… Continue reading SCORE Moves Date, Location of Baja 500

SPAL Named Official Electric Cooling Fan of Diesel Motorsports

SPAL USA has been named the official electric cooling fan of Diesel Motorsports for the 2020 season, the company announced. “We are extremely proud to serve as the official electric cooling fan of Diesel Motorsports,” said Thom Balistrieri, director of aftermarket sales for SPAL USA. “Traditionally, diesel applications have been nearly impossible to keep cool… Continue reading SPAL Named Official Electric Cooling Fan of Diesel Motorsports

Tenneco Appoints New COO

Tenneco, Inc. Logo

Tenneco has appointed Kevin Baird as chief operating officer, effective August 3, 2020, the company announced. In this role, Baird joins the executive leadership team and will lead and support critical strategic and operations initiatives. “I am pleased to welcome Kevin to Tenneco and the addition of his automotive industry, global operations management, and private… Continue reading Tenneco Appoints New COO

Oracle Lighting Wins Court Battle Against Counterfeiters

Oracle Lighting, a manufacturer of LED lighting products for the automotive industry, has won its legal battle against a Chinese-based manufacturer of imitation products, the company announced. “Shortly after we unveiled our Vector LED Grill System at a trade show in 2017, Chinese knockoffs began appearing,” explained Justin Hartenstein, director of product development at Oracle… Continue reading Oracle Lighting Wins Court Battle Against Counterfeiters

Kenda Tires Sponsoring 2020 Championship Off-Road Series

Kenda Tires is partnering with ISOC Racing to support the 2020 Championship Off-Road Series as a series sponsor, the company announced. Short course off-road racing allows Kenda to race DOT tires – the same tires sold to consumers in retail stores, the company says, and this racing series provides a rare environment for fans to… Continue reading Kenda Tires Sponsoring 2020 Championship Off-Road Series

Turn 14 Distribution Adds Akrapovič Porsche 911 Carrera Slip-On Race Line Exhaust to Offerings

Akrapovič has released its Porsche Carerra /S/4/4S/Cabriolet (992) Slip-On Race Line exhaust and Link Pipes and are now available at Turn 14 Distribution, the sole U.S. Automotive Distributor for Akrapovič. The Slip-On Race Line (Titanium) is finished with unique tailpipes to showcase a variety of surfaces, which emphasize the latest exhaust technology and manufacturing enhancements,… Continue reading Turn 14 Distribution Adds Akrapovič Porsche 911 Carrera Slip-On Race Line Exhaust to Offerings

Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

A new study from Visual Objects, a marketing publication, determined that Instagram posts are more likely to influence consumers than Twitter or YouTube. The study also found that, depending on the social media platform, user-generated content outperforms branded content, and vice versa. On Instagram, according to the study, consumers are generally more influenced by user-generated… Continue reading Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

Nominations for SEMA Council Awards Now Open

Nominations for the 2020 SEMA Council and Network Industry Awards are now open, the organization has announced. The SEMA Council and Network Awards are presented to leading companies and individuals who have made exceptional contributions to their niche aftermarket segments. To be considered for an award, nominees must be an existing member of at least… Continue reading Nominations for SEMA Council Awards Now Open

Off-Roaders Launch ‘National Trail Clean-Up Day’

A collection of off-road enthusiasts and off-roading organizations are launching a ‘National Trail Clean-Up Day,’ which has been scheduled for the weekend of July 18-19. As part of her duties with SEMA’s Truck and Off-Road Alliance (TORA) Council, Wendy Miles of THE SHOP recently had the opportunity to talk to Matt Martelli, CEO and co-owner… Continue reading Off-Roaders Launch ‘National Trail Clean-Up Day’

U.S. Congress Recognizes ‘Collector Car Appreciation Day’

The U.S. Senate passed Senate Resolution 650 (S. Res. 650) at the request of the SEMA Action Network (SAN) recognizing July 10, 2020 as “Collector Car Appreciation Day (CCAD).” A similar resolution was introduced in the U.S. House of Representatives (H. Res. 998). The date marks the 11th commemoration of what has become an annual… Continue reading U.S. Congress Recognizes ‘Collector Car Appreciation Day’