Ashton Robinson has joined Performance Racing Industry (PRI) as marketing coordinator, the trade show organizers have announced. Robinson will support the day-to-day operations for the annual trade show, as well as its associated media, according to an announcement from PRI. “My entire life revolves around motorsports and the automotive industry. I grew up around motorsports… Continue reading PRI Announces New Marketing Coordinator
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Team DEI 2020 Sponsorship Program Now Accepting Applications
Design Engineering Inc. is now accepting applications from racers, car builders and project vehicle creators for its 2020 Sponsorship Program, the company has announced. DEI offers product and technical support in the automotive aftermarket for builders and race teams. Past promotional pairings have ranged from participation in a variety of motorsports and powersports competitions to… Continue reading Team DEI 2020 Sponsorship Program Now Accepting Applications
SpeedVideo and Street Car Takeover Enter Broadcast Partnership
SpeedVideo has entered into a broadcast partnership with the automotive event series Street Car Takeover (SCT) to live stream the Street Car Takeover Charlotte 2020 event on June 26-27, the two organizations have announced. “Charlotte is our favorite event and really shows what Street Car Takeover is about,” said Chase Lautenbach, co-owner of Street Car… Continue reading SpeedVideo and Street Car Takeover Enter Broadcast Partnership
Keystone Automotive Adds Delphi Powertrain Systems to Line Card
Keystone Automotive Operations has added Delphi Powertrain Systems to its performance category, the distributor has announced. Formed in 2017 as a spin-off of Delphi Automotive, the stand-alone company develops various powertrain components and aftermarket solutions. The company serves both OEs and the aftermarket with a product line that spans the range of propulsion and vehicle… Continue reading Keystone Automotive Adds Delphi Powertrain Systems to Line Card
UTI Offering Free Summer Program for High School Students
As part of its ongoing effort to address employer demand for skilled transportation technicians, Universal Technical Institute campuses nationwide will offer the summer Ignite program for the third consecutive year. The program – free to high school juniors – gives prospective technicians hands-on training and an introduction into high-tech, high-demand careers in the transportation industry.… Continue reading UTI Offering Free Summer Program for High School Students
Detroit Speed Open House Returns
The Detroit Speed Open House is returning in 2020, the company has announced, in anticipation of the release of its 1979-1993 Fox Body Mustang products. Detroit Speed will be partnering with Fox Mustang Restoration and Foxtoberfest to host the event, set to be held Oct. 23 in Mooresville, North Carolina. There will be designated Fox… Continue reading Detroit Speed Open House Returns
Electric Vehicle Range Extender Market to See Substantial Growth
Allied Market Research recently published a report on the electric vehicle range extender market and found that the market segment is estimated to generate $1.67 billion by 2026 and grow at a rate of 9% between 2019 to 2026. The report cited a surge in demand for extension of driving range in electric vehicles and… Continue reading Electric Vehicle Range Extender Market to See Substantial Growth
The History Behind BMW’s Logo
Because the German manufacturer got its start in the aircraft industry, many people believe that the BMW logo is a stylized propeller. But the truth, according to the company’s ‘BMW Explained’ series, is a little bit different. As the company, originally known as Rapp Motorenwerke, transitioned from aircraft to cars, so did its logo, introducing… Continue reading The History Behind BMW’s Logo
Yukon Gear & Axle Certifies Six New ‘Master Installers’ During First Training Course
Yukon Gear & Axle presented its first Master Installer Training Program last month at LetzRoll Offroad in Mesa, Arizona, led by owner Andrew McLaughlin. Six Master Installers were certified at the conclusion of the course. “Feedback from the participants was overwhelmingly positive,” said McLaughlin. “This Master Installer program is designed to take a shop that… Continue reading Yukon Gear & Axle Certifies Six New ‘Master Installers’ During First Training Course
Safe Fleet Acquires Commercial Fleet Upfitter
Safe Fleet, a provider of safety and productivity solutions for fleet vehicles, has expanded its fleet upfit capabilities for the commercial vehicle market by acquiring American Midwest Fleet Solutions (AMFS). AMFS is a provider of in-field installation and service of safety, security, navigation, tracking and communications products as well as ladder racks and other specialty,… Continue reading Safe Fleet Acquires Commercial Fleet Upfitter
Dee Zee Expands into Overlanding Market
Dee Zee, a manufacturer of truck accessories, has introduced overlanding products to its aftermarket lines. Dee Zee’s new overlanding lineup offers customizable accessories for midsize truck owners. Products include aluminum cab racks, top rails, side rails, and MOLLE panels for a variety of midsize trucks, including the Ford Ranger, Toyota Tacoma, Chevrolet Colorado, GMC Canyon… Continue reading Dee Zee Expands into Overlanding Market
Design Engineering Partners with Performance Business Media
Design Engineering, Inc., a producer of heat and sound control products, has tapped Performance Business Media to manage its public relations and marketing efforts. The South Dakota-based firm will manage the company’s public relations, product announcements, newsletter, editorial outreach and marketing consulting. “We’re really looking forward to working with Performance Business Media to continue to… Continue reading Design Engineering Partners with Performance Business Media
Lincoln Tech Students to Get Real-World Experience with IndyCar Pit Crew
Lincoln Tech, an automotive tech training school, announced that it has renewed its sponsorship of NTT IndyCar Series team Arrow McLaren SP for the 2020 season, which includes a partnership that will give five Lincoln Tech students an opportunity to work as members of the AMSP pit crew for each of five races this season.… Continue reading Lincoln Tech Students to Get Real-World Experience with IndyCar Pit Crew
Ford Reveals Plans for All-Electric Transit
The world’s top-selling cargo van—the Ford Transit—is going electric, the American manufacturer has announced. Beginning in the 2022 model year, Ford will offer an all-electric version of the Transit, joining the previously announced Mustang Mach-E and all-electric F-150. “Commercial vehicles are a critical component to our big bet on electrification,” said Jim Farley, chief operating… Continue reading Ford Reveals Plans for All-Electric Transit
Bruce Meyers Named Mint 400 Grand Marshal
Bruce Meyers, the inventor of the Meyers Manx dune buggy, has been named Grand Marshal of the 2020 BFGoodrich Tires Mint 400, organizers have announced. A surfer, sailor, guitar/ukulele player, artist, engineer and founding father of off-road culture, at 93 years young Bruce is still building and selling the original off-road buggy, the Meyers Manx.… Continue reading Bruce Meyers Named Mint 400 Grand Marshal