News

The History Behind BMW’s Logo

The History Behind BMW’s Logo | THE SHOPBecause the German manufacturer got its start in the aircraft industry, many people believe that the BMW logo is a stylized propeller. But the truth, according to the company’s ‘BMW Explained’ series, is a little bit different.

As the company, originally known as Rapp Motorenwerke, transitioned from aircraft to cars, so did its logo, introducing a relatively similar version of the one still used today.

Over the years, a narrative emerged claiming that the logo was an homage to the company’s roots and that its blue and white quadrants are, in fact, a propeller.

Although that story has a grain of truth to it, the real meaning behind the logo is much different.

Find out the true history behind the famous logo here.

Related Articles

Check Also
Close
Back to top button