News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
-
Goodguys Names Wade Mikulas VP, Sales & Partnerships
As the new VP, Sales & Partnerships at Goodguys Rod & Custom, Mikulas brings nearly 30 years of executive leadership…
-
Honda Racing Corporation Brings 2026 Passport Concept to Overland Expo West
HRC is showcasing the concept vehicle at six overlanding events nationwide beginning with Overland Expo West, where it is a…
-
Jeep Wrangler America250 Special Edition Features Captain America Shield
Jeep & Marvel have teamed up to launch the 2026 Wrangler America250 special edition to mark both Jeep's & Captain…
-
SEMA Extends Exhibitor Discounts to ORBA Gold & Platinum Members
Move aligns member benefits as SEMA highlights expanded powersports presence for the 2026 SEMA Show…
-
Lucas Oil Returns as Primary Sponsor of Kyle Busch’s No. 8 Chevrolet in 2026
The 2026 campaign will build on decade-long partnership with Richard Childress Racing & ECR Engines & introduce new fan activations…
-
Motovator Inc. Targets Shops & Garages With Automotive Coffee Brand
Company is committed to bridging the gap between coffee & car culture while supporting automotive education, technical programs & community…
-
Elgin Industries Promotes Chris Anderson to President & COO
Elgin Industries has appointed Chris Anderson, a 26-year company veteran, as president & chief operating officer, with Bill Skok continuing…
-
Petersen Automotive Museum To Open 100 Years of Mercedes-Benz Exhibit
“World-Class: 100 Years of Mercedes-Benz” showcases the brand’s evolution from its pioneering origins to modern-day icons, highlighting its impact on…
-
Acura Launches Partnered Accessories Program With Thule Outdoor Products
Acura Partnered Accessories broadens the Acura Genuine Accessories portfolio with outdoor lifestyle products from popular third-party brands…
-
Miami Armored Offers Ballistic Protection for the Lexus LX 700h
Miami Armored introduces ballistic protection for the hybrid Lexus LX 700h, offering two configurations ranging from discreet urban protection to…
-
H&H Classics Holds Its First Weekend Auction at Millbrook Proving Ground
H&H Classics' Millbrook Proving Ground auction achieved a 67% sell-through rate & over $1.63 million in total sales led by…
-
Jeep Named America’s Most Patriotic Brand for 25th Straight Year
Jeep's 25-year run as America's Most Patriotic Brand is a remarkable streak in modern marketing & showcases how the brand…
-
Dauch Corporation Names Joshua Sherbin General Counsel & Secretary
Sherbin brings more than 30 years of legal, governance & compliance experience to the role…
-
Shelby American Unveils 810-Plus HP Anniversary Edition of Ford F-150
Shelby American is celebrating the 10th anniversary of its Ford F-150 build by amping up its capabilities & offering the…
-
LINE-X Plans at Least 12 New Locations in 2026 Expansion Push
As demand for vehicle upfitting continues to rise, LINE-X is targeting vehicle customization markets across the U.S. & Canada with…