Jeep Named America’s Most Patriotic Brand for 25th Straight Year

The Jeep brand marks a quarter-century as the Most Patriotic Brand in America, a title now held for 25 years straight, according to the Brand Keys Most Patriotic Brands survey. Consumers assessed Jeep among the 1,200 brands in the survey as the one that best embodies the value of patriotism in 2026, company officials stated in a press release.

“Earning recognition as America’s most patriotic brand for the 25th consecutive year affirms what generations of Jeep owners already know—that driving a Jeep vehicle comes with an unmistakable sense of pride,” said Bob Broderdorf, Jeep brand CEO. “For the Jeep brand to be consistently recognized for this honor, amid competition spanning 14 categories and more than 100 of the nation’s most iconic brands, is a badge we wear proudly. That enduring spirit of capability, independence and adventure lives on in every vehicle we make, and we’re truly humbled by the deep, lasting connection our customers have to the brand and everything it represents.”

“Sustaining the title of Most Patriotic Brand in America for 25 consecutive years places the Jeep brand in truly unprecedented territory,” said Robert Passikoff, president and founder of Brand Keys. “In branding terms, this is one of the most significant achievements in modern marketing history. No other brand has maintained this level of emotional resonance around a single, deeply held national value for a quarter century. What makes it even more remarkable is that patriotism is not a static ideal; it evolves with each generation. Jeep brand’s ability to continuously meet and exceed those shifting expectations reflects a rare, enduring bond between brand and country that transcends marketing and becomes part of the American cultural identity itself.”

The complete 100 Most Patriotic Brands list will be released on May 18, 2026. To determine the 2026 rankings, Brand Keys surveyed more than 9,720 consumers, 18 to 65 years of age, balanced for gender and political affiliation, and assessed 1,200 brands in 120 B2C and B2B categories, using Brand Keys’ emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today’s patriotism challenges, the company said.

The Jeep brand and the USO are also marking 18 years together to help support and keep the members of the nation’s military connected to everything that gives meaning to their service. More information can be found at USO.org.