Jeep Wrangler America250 Special Edition Features Captain America Shield

As Jeep marks 25 consecutive years as “America’s Most Patriotic Brand,” the off-road adventure brand and Marvel have announced a marketing campaign that unites two American icons: the Jeep Wrangler and Captain America, company officials stated in a press release. Both born in 1941, the Jeep brand and Captain America are merging storytelling and entertainment to celebrate their 85-year legacies.

“As the nation celebrates its 250th anniversary, and Jeep marks 25 consecutive years as America’s Most Patriotic Brand, we wanted to do something more meaningful and distinctly Jeep than simply adding an American flag,” said Olivier François, global chief marketing officer, Stellantis. “The Jeep Wrangler has long been regarded as an enduring symbol of freedom around the world, and this moment called for an expression worthy of that legacy.

“We teamed up with Marvel to bring the Captain America shield, one of the most iconic symbols in pop culture, directly onto the vehicle as a tire cover of the Jeep Wrangler A250 edition. In doing so, we flipped the usual model: instead of product inspiring marketing, marketing inspired the product.”

“This collaboration celebrates two icons born from the same era and rooted in strength and purpose,” said Holly Frank, VP, global marketing partnerships & promotions, Disney. “We’re thrilled to be working with Jeep to celebrate that shared legacy, while also looking toward the future and an epic new era of storytelling with ‘Avengers: Doomsday’ later this year.”

“As we prepare to mark America’s 250th birthday, our partnership with the Jeep brand reflects our shared belief in the power of freedom and the enduring call to adventure,” said Rosie Rios, chair of America250. “These values have shaped our nation since its earliest days and continue to inspire us as we celebrate our country’s historic milestone and look to the future.”

‘Origin Story’ Marketing & Advertising Campaign

The collaboration’s first phase debuted May 12 with the Twelve 4 Twelve product drop of the Jeep Wrangler America250 special edition, featuring patriotic red, white and blue design cues and a limited-edition Captain America shield tire cover, placing one of pop culture’s most recognizable symbols directly onto the vehicle long regarded as the original SUV, noted the release. This is the seventh drop in Jeep’s Twelve 4 Twelve series.

The 50-second “Origin Story” video, which also launched on May 12, blends animation and a comic book aesthetic to support the Wrangler A250 special edition across social media channels. The WWII-era Jeep Willys was air-dropped directly onto battlefields, delivering critical mobility that helped U.S. soldiers achieve victory on the ground, the company said.

Jeep & Marvel Comics Group Introduce Exclusive Comic Book Cover

As part of the America250 celebration, Jeep and Marvel Comics Group collaborated on an original, illustrated, limited-edition cover for a reprinted comic book. The exclusive comic book cover with Captain America and the Jeep Wrangler A250 special edition, featuring the Captain America shield tire cover, will come with the purchase of the 2026 Jeep Wrangler America250 special edition.

“The Original Superheroes” Marketing & Advertising Campaign

The collaboration extends beyond product into creative and content initiatives and launches with “The Original Superheroes.” The campaign reframes heroism by spotlighting actual U.S. military veterans, the real-life men and women whose missions Jeep vehicles once supported on the front lines, reinforcing the idea that heroism is not fictional; it is forged through service, selflessness and courage, company officials said.

“The Original Superheroes” will anchor the Jeep brand’s Summer of Jeep campaign, launching in the coming weeks. “Origin Story” and “The Original Superheroes,” both directed by Anthony Leonardi III, are produced in partnership with Chicago-based advertising agency Highdive.

The Jeep Wrangler America250: Red, White & Blue Armor

The Jeep Wrangler America250 features classic color blocking and graphic elements influenced by decades of Jeep history and its American roots. Patriotic graphics, Steel Oxide wheels, Jean Blue seats and soft-top, plus expressive red accents, combine to create a visually striking Wrangler special edition.

Exterior features include:

• Exclusive Bright White exterior highlighted by an America250 fender badge, commemorating the nation’s semi-quincentennial
• Captain America shield tire cover
• Jean Blue soft-top paired with 17-inch Steel Oxide wheels in deep blue, creating a modern, denim-inspired contrast that nods to classic Jeep utility roots
• 33-inch BFGoodrich All-Terrain tires with gray and black Willys-inspired wheel caps, blending confident off-road capability with timeless military design cues
• Steel rock rails and red front and rear tow hooks, delivering authentic trail protection with high-contrast, functional styling
• Body-color fender flares and gloss black fog lamp bezels integrated into the front bumper for a clean, cohesive profile
• Standard LED headlamps and fog lamps

A Cabin Rooted in American Spirit

Inside, the Wrangler America250 combines American-inspired design with the durability Wrangler owners depend on, the company said. Built on the proven Willys interior foundation, the cabin delivers heritage-driven details and red, white and blue accents.

Interior highlights include:

• Exclusive Jean Blue cloth seats and an America250 Velcro seat-back patch for owner personalization
• Jean Blue instrument panel mid bolster with tri-color red, silver (white) and blue accent stitching, echoed throughout the cabin
• Unique tri-color-stitched steering wheel, red seat belts and recline straps, and red-and-silver-stitched transmission and transfer case boots add high-impact contrast
• Anodized carbon vent and steering wheel bezels elevate the interior’s technical look
• Mopar all-weather floor mats, America250 debossed leather key chain with American flag motif and an America250 swing gate plaque reinforce the commemorative story

The new 2026 Jeep Wrangler America250 will begin arriving at dealerships this summer, with a starting MSRP of $2,095 on top of a comparably equipped model. The Jeep brand is an exclusive automotive partner of America250, the bipartisan organization charged by Congress to lead the commemoration of the signing of the Declaration of Independence.