News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Super Bowl Commercials Lead to Spike in Online Traffic for Automakers
Cadillac's Edward-Scissorhands-inspired commercial led to a 194% traffic bump to its respective branded pages on Cars.com...
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Champion Oil Accepting Applications for Racing Contingency Program
Champion Oil is accepting applications for its racing contingency program.
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Lucas Oil Receives O’Reilly Auto Parts Sales and Service Supplier Award
Lucas Oil Products, Inc., manufacturer and distributor of high-performance automotive oils and additives, received the Sales and Service Award from…
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NHRA Reschedules Southern Nationals
The NHRA has rescheduled the Southern Nationals for April 30-May 2.
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Average New-Vehicle Prices Surpass $40,000
Last month’s new-vehicle prices were up over 5% from January 2020…
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Goodguys Adds New Sponsors for 2021
Goodguys Rod & Custom Association, an organizer of hot rod and custom car events, has announced Trick Tools, TANKS Inc.…
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Ford Reveals Bronco Sport ‘Accessory Bundles’
The available bundles feature biking, camping, kayaking and cargo equipment…
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Carlisle Events Hosting Lowered Truck Show in 2021
The Carlisle Truck Nationals will feature an all-new dedicated area for lowered trucks and low truck clubs...
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Study Shows Consumers Willing to Travel Longer Distances to Buy Cars During Pandemic
Car shoppers are expanding their online searches to include dealerships that are farther away...
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Allen Performance Resources Hires Randall Speir as COO
Allen Performance Resources, the parent company of PSC Motorsports in Azle, Texas, has hired Randall Speir to be its chief…
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Turn 14 Distribution Hosts ‘Ride and Drive’ at 2021 King of the Hammers
The event allowed attendees to sample one of several partner-equipped vehicles for up to 30 minutes…
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Autotrader Names Best New Cars of 2021
Autotrader's list of "Best New Vehicles for 2021" includes the Ford Bronco Sport, Chevrolet Tahoe, Acura TLX and more...
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Hot Shot’s Secret Secures Title Sponsorship of Hole Shot Diesel Series
Hot Shot’s Secret has been named the title sponsor of the Hole Shot Diesel Series...
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The Wheel Group Acquires Tuff Stuff Overland
Tuff Stuff offers a variety of overland adventure gear, including rooftop tents, truck bed racks, awnings and related accessories...
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Driven Racing Oil Teams Up with Boostane
While remaining separate entities, the companies will pool engineering and marketing resources…