Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Pirelli Converts Winter Proving Grounds for Summer Testing

Pirelli has adapted its Sottozero Centre winter testing facility for summer test programs, the tire manufacturer announced, citing an increased need for product development. Located in Lapland, Sweden, the winter testing facility will now host development in the summer for the companies all-season and winter tires on both dry and wet roads, the company said.… Continue reading Pirelli Converts Winter Proving Grounds for Summer Testing

Race Winning Brands Acquires Haltech

Race Winning Brands (RWB) recently acquired Haltech Engine Management Systems, the company announced. Haltech offers a broad range of electronic engine management system products for performance and racing applications. “I’m extremely excited about bringing Haltech into our Family of Brands. We have products that build faster, stronger engines, and Haltech builds products that allow those… Continue reading Race Winning Brands Acquires Haltech

Melling Acquires Sigma Engineering

Melling Engine Parts has acquired Sigma Engineering, a developer and manufacturer of rocker arms and shafts, the company announced. Located in Pontiac, Michigan, the company is Melling’s second addition of basic manufacturing located domestically in the past month. “We are focused on controlling our supply and quality and this acquisition checks both those boxes,” sadi… Continue reading Melling Acquires Sigma Engineering

Metra Electronics Sets Training Sessions for KnowledgeFest Orlando

Metra Electronics will be appearing at KnowledgeFest Orlando, scheduled for June 10-12, to host new training sessions and showcase its latest aftermarket installation products, the company announced. The Metra Electronics booth (#1001) will feature a 2001 Honda S2000 built by Ata Ehdaivand from Absolute Electronix in Derwood, Maryland, customized with Metra products, the company said.… Continue reading Metra Electronics Sets Training Sessions for KnowledgeFest Orlando

Legacy EV Unveils College EV Training Program

Legacy EV, a developer of electric vehicle (EV) aftermarket applications and education programs, has announced that automotive technician students at the Carroll Shelby Automotive Program at Northeast Texas Community College can earn an EV certification. It will be the nation’s first program offered by an accredited college to prepare students to work on EV systems… Continue reading Legacy EV Unveils College EV Training Program

Quadratec Adds Lynx Wheel Brand

Quadratec recently announced the launch of its new Lynx nameplate, which will offer a variety of alloy wheel designs. The new brand will offer Trail Gunner, Whipsaw and Peregrine wheels that are currently available in a variety of finishes, the company said. They also feature a hub-centric design manufactured from high-strength, pressure-cast aluminum alloy that… Continue reading Quadratec Adds Lynx Wheel Brand

Motorhead Digital Announces Partnership with Level 7 Motorsports

Motorhead Digital, a digital marketing agency that specializes in restoration, performance, race and restyling shops, has signed on to sponsor Level 7 Motorsports, a family-owned hot rod shop and custom truck parts manufacturer that also competes in the Ultimate Street Car Association (USCA) and other race series, the company announced. “It’s an honor to help… Continue reading Motorhead Digital Announces Partnership with Level 7 Motorsports

PRI to Celebrate Opening of New Headquarters

Performance Racing Industry (PRI) will open its new 42,500-square-foot Membership Headquarters in Speedway, Indiana, on May 26 with a ribbon-cutting ceremony and grand opening celebration, the organization announced. The celebration will be help prior to this year’s Indianapolis 500, and will include a ribbon cutting, followed by festivities that will include an IndyCar helmet display,… Continue reading PRI to Celebrate Opening of New Headquarters

7-Eleven Giving Away Custom Mustang

Convenience store chain 7-Eleven is giving away a custom Ford Mustang built by Galpin Auto Sports, the company announced. The 7-Eleven-themed Mustang features a custom wrap in the chain’s green, orange and red 7-Eleven colors, as well as a cherry red neon under glow meant to resemble the late-night glow of a 7-Eleven sign. Additionally,… Continue reading 7-Eleven Giving Away Custom Mustang

McLaren Racing Joins Formula E

McLaren Racing will enter the all-electric 2022-2023 ABB FIA Formula E World Championship joining the team’s portfolio of Formula 1, IndyCar, Extreme E and esports, the organization announced. “The move into Formula E not only reflects McLaren’s commitment to EV motorsport but the aim to accelerate McLaren Racing’s sustainability journey and reach a new, more… Continue reading McLaren Racing Joins Formula E

Milton Industries Acquires Thunder Technologies

Chicago-based Milton Industries, a producer of pneumatic and hydraulic accessories, has acquired Thunder Technologies, manufacturer of industrial hose, piping expansion joints, cut rubber and gasket products, the company announced. Thunder Technologies, based in Rochester Hills, Michigan, has been in business for more than 14 years serving U.S. and international customers in the manufacturing, industrial, energy,… Continue reading Milton Industries Acquires Thunder Technologies

Auto Care Association Opens Applications for 2022 Awards

The Auto Care Association is now accepting applications for its 2022 industry awards, the organization announced. All Auto Care Association member companies and employees are eligible to participate. According to the organization, the awards are given to individuals and companies demonstrating excellence in the industry through professional development, outstanding communication efforts and educational initiatives for… Continue reading Auto Care Association Opens Applications for 2022 Awards