PRI to Celebrate Opening of New Headquarters

Performance Racing Industry (PRI) will open its new 42,500-square-foot Membership Headquarters in Speedway, Indiana, on May 26 with a ribbon-cutting ceremony and grand opening celebration, the organization announced.

The celebration will be help prior to this year’s Indianapolis 500, and will include a ribbon cutting, followed by festivities that will include an IndyCar helmet display, silent auction, show cars, driver appearances, live paintings and private tours throughout the newly renovated building and Bryan Herta Autosport race shop.

“PRI is dedicated to the preservation and growth of the motorsports industry, and our new Membership Headquarters and presence symbolizes that commitment,” said Dr. Jamie Meyer, president of PRI. “Our new home is a hub for the entire motorsports industry, where everyone is welcome.”

The first phase of the build-out includes office space for dedicated staff and areas to host motorsports gatherings and membership meetings, the organization said. Phase two will add a content factory, where garage space will be transformed into a content-generation machine and allow for live and virtual educational opportunities.

“PRI is focused on advocating for the future of the racing industry,” said Meyer. “Through our new PRI Membership program, Road Tour, legal advocacy efforts and the world’s premier racing trade show, the PRI Show, we’re creating a unified voice for the motorsports community and providing opportunities for the industry to succeed.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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