Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

ProCharger Launches Updated Website

ProCharger has launched an updated website, the company announced. “The new website has simplified navigation, is mobile-friendly, faster and has an updated, modern look and feel,” the company said in a statement announcing the new website. “Our goal is to make it easier for you to find what you are looking for, faster and easier.… Continue reading ProCharger Launches Updated Website

ASE Introduces ADAS Certification Test

The National Institute for Automotive Service Excellence (ASE) has introduced an Advanced Driver Assistance Systems (ADAS) Specialist Certification test, the organization announced. The test aims to identify technicians who possess knowledge of the skills required to diagnose, service and calibrate ADAS on automobiles, SUVs and light-duty trucks. “Because ADAS service is becoming a very important… Continue reading ASE Introduces ADAS Certification Test

Pirelli Converts Winter Proving Grounds for Summer Testing

Pirelli has adapted its Sottozero Centre winter testing facility for summer test programs, the tire manufacturer announced, citing an increased need for product development. Located in Lapland, Sweden, the winter testing facility will now host development in the summer for the companies all-season and winter tires on both dry and wet roads, the company said.… Continue reading Pirelli Converts Winter Proving Grounds for Summer Testing

Race Winning Brands Acquires Haltech

Race Winning Brands (RWB) recently acquired Haltech Engine Management Systems, the company announced. Haltech offers a broad range of electronic engine management system products for performance and racing applications. “I’m extremely excited about bringing Haltech into our Family of Brands. We have products that build faster, stronger engines, and Haltech builds products that allow those… Continue reading Race Winning Brands Acquires Haltech

Melling Acquires Sigma Engineering

Melling Engine Parts has acquired Sigma Engineering, a developer and manufacturer of rocker arms and shafts, the company announced. Located in Pontiac, Michigan, the company is Melling’s second addition of basic manufacturing located domestically in the past month. “We are focused on controlling our supply and quality and this acquisition checks both those boxes,” sadi… Continue reading Melling Acquires Sigma Engineering

Metra Electronics Sets Training Sessions for KnowledgeFest Orlando

Metra Electronics will be appearing at KnowledgeFest Orlando, scheduled for June 10-12, to host new training sessions and showcase its latest aftermarket installation products, the company announced. The Metra Electronics booth (#1001) will feature a 2001 Honda S2000 built by Ata Ehdaivand from Absolute Electronix in Derwood, Maryland, customized with Metra products, the company said.… Continue reading Metra Electronics Sets Training Sessions for KnowledgeFest Orlando

Legacy EV Unveils College EV Training Program

Legacy EV, a developer of electric vehicle (EV) aftermarket applications and education programs, has announced that automotive technician students at the Carroll Shelby Automotive Program at Northeast Texas Community College can earn an EV certification. It will be the nation’s first program offered by an accredited college to prepare students to work on EV systems… Continue reading Legacy EV Unveils College EV Training Program

Quadratec Adds Lynx Wheel Brand

Quadratec recently announced the launch of its new Lynx nameplate, which will offer a variety of alloy wheel designs. The new brand will offer Trail Gunner, Whipsaw and Peregrine wheels that are currently available in a variety of finishes, the company said. They also feature a hub-centric design manufactured from high-strength, pressure-cast aluminum alloy that… Continue reading Quadratec Adds Lynx Wheel Brand

Motorhead Digital Announces Partnership with Level 7 Motorsports

Motorhead Digital, a digital marketing agency that specializes in restoration, performance, race and restyling shops, has signed on to sponsor Level 7 Motorsports, a family-owned hot rod shop and custom truck parts manufacturer that also competes in the Ultimate Street Car Association (USCA) and other race series, the company announced. “It’s an honor to help… Continue reading Motorhead Digital Announces Partnership with Level 7 Motorsports

PRI to Celebrate Opening of New Headquarters

Performance Racing Industry (PRI) will open its new 42,500-square-foot Membership Headquarters in Speedway, Indiana, on May 26 with a ribbon-cutting ceremony and grand opening celebration, the organization announced. The celebration will be help prior to this year’s Indianapolis 500, and will include a ribbon cutting, followed by festivities that will include an IndyCar helmet display,… Continue reading PRI to Celebrate Opening of New Headquarters

7-Eleven Giving Away Custom Mustang

Convenience store chain 7-Eleven is giving away a custom Ford Mustang built by Galpin Auto Sports, the company announced. The 7-Eleven-themed Mustang features a custom wrap in the chain’s green, orange and red 7-Eleven colors, as well as a cherry red neon under glow meant to resemble the late-night glow of a 7-Eleven sign. Additionally,… Continue reading 7-Eleven Giving Away Custom Mustang

McLaren Racing Joins Formula E

McLaren Racing will enter the all-electric 2022-2023 ABB FIA Formula E World Championship joining the team’s portfolio of Formula 1, IndyCar, Extreme E and esports, the organization announced. “The move into Formula E not only reflects McLaren’s commitment to EV motorsport but the aim to accelerate McLaren Racing’s sustainability journey and reach a new, more… Continue reading McLaren Racing Joins Formula E