Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Quadratec Seeking Employees for Nevada Contact Center

Quadratec is searching for Jeep enthusiasts with customer service experience to staff new contact center positions based around the Sparks, Nevada area, the company announced. “We are excited to offer this opportunity for job seekers to join our family,” said Rhory Wright, Quadratec’s talent acquisition specialist. “We are the experts in Jeep parts and accessories,… Continue reading Quadratec Seeking Employees for Nevada Contact Center

The AAM Group Launches 2023 Keys to Ride Vehicle Sweepstakes

The AAM Group is bringing back the Keys to Ride vehicle sweepstakes for 2023, the company announced, and is partnering with Truck Hero to give its resellers a chance to win a 2023 Toyota Tundra SR5. The Tundra will be equipped with the TRD Off-Road package, as well as custom graphics and products from the… Continue reading The AAM Group Launches 2023 Keys to Ride Vehicle Sweepstakes

BASF Releases 2022 Color Report

Achromatic colors dominated the automotive market around the globe in 2022, according to the annual BASF Color Report for Automotive OEM Coatings, but the automotive color rainbow is expanding to allow colors like yellow, orange, green, and violet to take market share. Despite the shift in colors, the achromatic colors – white, black, silver, and… Continue reading BASF Releases 2022 Color Report

Austin Hatcher Foundation Partners with BOOSTane

Late last year, the Austin Hatcher Foundation partnered with BOOSTane to provide an opportunity for two participants in its Industrial Arts therapy program to work on a Ford Bronco, the organization announced. At the end of 2022, BOOSTane Octane Engineering was driving its “Fandango” Ford Bronco through Chattanooga on the way to the 2022 SEMA… Continue reading Austin Hatcher Foundation Partners with BOOSTane

Hankook Named Exclusive Tire Supplier of Lamborghini Super Trofeo

Hankook Tire has been named an official technical partner and exclusive tire supplier of Lamborghini Super Trofeo, the tire manufacturer announced. The international one-make cup comprises three series, held on four continents, and will feature a new high-performance race tire developed by Hankook, the Ventus Race tire, which is specifically tailored to the Lamborghini Huracán… Continue reading Hankook Named Exclusive Tire Supplier of Lamborghini Super Trofeo

New Sports Car Development Series to Launch in 2023

The Masterclass of Racing (MCoR), a new sports car development series, will launch later this year, the series announced. The series will feature homologated factory cars including but not limited to: GT3, GT4, TCR, LMP3, TCA, and NP01. Events will include a 50-minute sprint race and 4-hour short format endurance racing. “It is the expectation… Continue reading New Sports Car Development Series to Launch in 2023

PerTronix Performance Brands Appoints New VP of Sales

PerTronix Performance Brands has appointed Jeff Stacy as its new vice president of sales, the company announced. In his new role, Stacy will oversee sales for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman Racing Components and Taylor Cable Products.… Continue reading PerTronix Performance Brands Appoints New VP of Sales

AFR Wins PRI Featured Product Award

Air Flow Research received a PRI Featured Product Award at the PRI Trade Show last month, the company announced. The company received the award for its New Gen III Hemi Black Hawk Cylinder Heads, AFR said. The Featured Product Awards program recognizes products entered into the Featured Products Showcase at the PRI Show. Product Category… Continue reading AFR Wins PRI Featured Product Award

MidwayPlus Adds Shop Lender Payment Solution on B2B Software Platform

MidwayPlus has launched a new on-portal trade credit feature for both resellers and manufacturers, the company announced. MidwayPlus manufacturing clients can now offer business-to-business customers a new way to pay for all products purchased on the MidwayPlus platform, the company said. The Shop Lender program allows qualified resellers to apply for payment terms within minutes… Continue reading MidwayPlus Adds Shop Lender Payment Solution on B2B Software Platform

Wilmar Names Ken Hartman CEO

Wilmar, supplier, distributor and category manager of tools and equipment for the automotive aftermarket, has named Ken Hartman as its new chief executive officer, the company and backing private equity firm Rainier announced. Prior to joining Wilmar, Hartman served as vice president & general manager of ESAB, a producer of welding and cutting equipment and… Continue reading Wilmar Names Ken Hartman CEO

Car Buyer Journey Study Shows Growing Dissatisfaction with Buying Process

According to the study from Cox Automotive, an increase in time spent searching, limited inventory and high prices have negatively impacted the car buying experience… New research released by Cox Automotive shows that satisfaction with the car buying process declined in 2022 for the second straight year, the company announced. The 2022 Car Buyer Journey… Continue reading Car Buyer Journey Study Shows Growing Dissatisfaction with Buying Process