PerTronix Performance Brands Appoints New VP of Sales

PerTronix Performance Brands Appoints New VP of Sales | THE SHOPPerTronix Performance Brands has appointed Jeff Stacy as its new vice president of sales, the company announced.

In his new role, Stacy will oversee sales for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman Racing Components and Taylor Cable Products. Stacy brings nearly 40 years of experience in the automotive industry to his new position and has previously served as executive vice president of Aeromotive Inc. and Waterman Racing Components, both part of the PerTronix Performance family of brands, the company said.

“It is an honor to be promoted to vice president of sales for PerTronix Performance Brands. I have always been passionate about the automotive aftermarket, and I am excited to have the opportunity to bring my years of experience to all of the brands,” said Stacy. “I’m looking forward to working with the talented team at PerTronix and using my skills and expertise to drive sales and growth for the company. This is an exciting new chapter in my career, and I am eager to get started.”

In his previous position as executive vice president of Aeromotive Inc. and Waterman Racing    Components, Stacy guided the companies’ executive leaders in formulating and implementing strategic plans and oversaw operations, the company said. He has also served as the Aeromotive Inc. and Waterman Racing Components sales and marketing manager, vice president of operations and vice president.

“I am thrilled at the prospect of Jeff bringing all of our brands together working with his team and Rich Butler at R&R,” said Laurent Potdevin, CEO of PerTronix Performance Brands. “Jeff’s drive, his curiosity and his dedication to developing his team are exactly what the company needs at a time when we are laser-focused on innovation, supply chain and customer service excellence to support our entire customer base.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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