The AAM Group Launches 2023 Keys to Ride Vehicle Sweepstakes

The AAM Group Launches 2023 Keys to Ride Vehicle Sweepstakes | THE SHOPThe AAM Group is bringing back the Keys to Ride vehicle sweepstakes for 2023, the company announced, and is partnering with Truck Hero to give its resellers a chance to win a 2023 Toyota Tundra SR5.

The Tundra will be equipped with the TRD Off-Road package, as well as custom graphics and products from the Truck Hero family of brands, The AAM Group said. The truck will be awarded to one of six finalists at the 2023 SEMA Show in Las Vegas.

Resellers earn entries by purchasing the following brands from their Total Truck Centers or Performance Corner warehouse distributor from Jan. 1 to Aug. 31: AMP Research, AVS, BACKRACK, BAK Industries, BEDRUG, Bushwacker, Extang, HAVOC Offroad, Husky Liners, N-FAB, Retrax, Roll-N-Lock, Rugged Liner, Rugged Ridge, TruXedo, Superlift and UnderCover.  Each month, certain featured brands will earn double entries.

Customers of AAM Group warehouses are automatically registered for the sweepstakes. In September, six finalists will be randomly drawn from among all qualified entrants, and on Oct. 31 they will gather at the SEMA Show to see who chooses the key fob that starts the truck. Each finalist will also receive a $1,000 gift card and two nights of hotel accommodations for the final drawing.

Click here for more information.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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