Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Yukon Gear & Axle Details Summer Rebate Program

Yukon Gear & Axle has revealed new details for its 2023 Summer Rebate program, the company announced. Retail consumers looking to upgrade their differential and drivetrain products can save up to $175 on Yukon branded products. Ten different products will offer special discounts for consumers, the company said. “These types of rebate programs help our… Continue reading Yukon Gear & Axle Details Summer Rebate Program

Sawtooth Tonneau Joins Keystone Automotive Lineup

Keystone Automotive Operations has added Sawtooth Tonneau, an expandable tonneau cover, to its product lineup, the company announced. Sawtooth Tonneau, a finalist in the SEMA Launch Pad competition, is a patented expandable truck bed cover designed to provide consumers flexibility and utility with its stretchable material, the company said. Andy Morgan, Senior Category Director with… Continue reading Sawtooth Tonneau Joins Keystone Automotive Lineup

CAN Connect Conference Awards Now Accepting Nominations

Nominations are now open for the CAN Connect Conference awards, the organization announced. Aftermarket companies who participate in the 2023 CAN Connect Conference are eligible for the awards. Awards will again be given to Manufacturer of the Year, Reseller of the Year, Manufacturer Rep of the Year and Person of the Year. Individuals can nominate… Continue reading CAN Connect Conference Awards Now Accepting Nominations

RealTruck Highlighting Outdoor Enthusiasts for National Get Outdoors Day

RealTruck is celebrating National Get Outdoors Day on June 10 by creating and highlighting a roster of outdoor enthusiasts, the company announced. The ‘RealTruck Crew’ is made up of off-roaders and overlanders, extreme sportsmen and women, truck enthusiasts and more, the company said. “It’s core to our brand DNA to inspire truck owners and followers… Continue reading RealTruck Highlighting Outdoor Enthusiasts for National Get Outdoors Day

VOXX Electronics Announces New Hires

VOXX Electronics Corporation has hired Chris Duval as its new West Coast expeditor manager and appointed Matt Bradley as vehicle application specialist, the company announced. “Chris’s direct expeditor and OEM experience suits him well for this position and we know he will excel in the West,” said Aron Demers, senior vice president, VOXX Electronics Corporation.… Continue reading VOXX Electronics Announces New Hires

WEC Developing 24 Hours of Le Mans Video Game

The FIA World Endurance Championship and the 24 Hours of Le Mans are developing a new endurance racing video game, the series announced. Titled “FIA WEC: Le Mans Ultimate” and developed by Motorsports Games and Studio 397, the new video game is expected to be released in December 2023, the studio announced. The PC-based game… Continue reading WEC Developing 24 Hours of Le Mans Video Game

Austin Hatcher Foundation Adds New Racing-Focused Therapy Program

Backed by support from Hixon Motor Sports (HMS), the Austin Hatcher Foundation for Pediatric Cancer (AHF) is adding a new STEM-based program called “E-Racing” through its Industrial Arts Education Therapy division, the foundation announced. The E-Racing program aims to inspire children who have been affected by childhood cancer to take an interest in engineering, the… Continue reading Austin Hatcher Foundation Adds New Racing-Focused Therapy Program

KICKER to Debut New Demo Vehicle at Slamology

KICKER will be unveiling a new demo vehicle at the Slamology car audio event, the company announced. The KICKER-built car, the “Gates” Bronco, will make its debut at the 20th-anniversary event, scheduled for June 10-11 at Lucas Oil Raceway in Indianapolis. The Bronco, which pays homage to Alma Gates’ “Beast” Bronco from 20 years ago,… Continue reading KICKER to Debut New Demo Vehicle at Slamology

Bronco Partners With Wyoming Tourism Office for Adventure Travel Series

The Wyoming Office of Tourism has formed a new partnership with the Ford Bronco Wild Fund and Outside to create a new online video series, Wildly Wyoming, which will air on streaming services and Outside TV, the organizations announced. The five-episode series will showcase three groups of Team Bronco Ambassadors setting out on adventures across… Continue reading Bronco Partners With Wyoming Tourism Office for Adventure Travel Series

BendPak Expands Alabama Distribution Center

BendPak has opened a new 90,000-sq.-ft. building on its Alabama campus, nearly doubling the size of its East Coast logistics and distribution center, the company announced. The expansion has enabled the California company to increase its inventory capacity and call center staffing to provide faster order processing and shorter lead times for customers in the… Continue reading BendPak Expands Alabama Distribution Center

NFIB: Small Businesses Reporting Record Level of Job Openings

According to NFIB’s monthly jobs report, 44% of all owners reported job openings they could not fill in the current period, the organization announced. The percentage is down one point from April but still 20 points higher than the 49-year average reading, the organization said. The percent of owners reporting labor quality as their top… Continue reading NFIB: Small Businesses Reporting Record Level of Job Openings