Featured Product: A.R.E. CX Classic for the Jeep Gladiator

The A.R.E. CX Classic is the first aftermarket fiberglass truck cap available for the 2020 Jeep Gladiator and comes standard with a host of premium features…

Dee Zee’s Online Truck Event is On-Demand—Watch Now

Join Dee Zee for a walkthrough of its core product line on a full-size truck. They’ll cover the full gamut of product options, hold a live Q&A and give away some prizes to get the products in your hands…

Ariel North America Debuts Atom 4

The redesigned vehicle is powered by a 320-horsepower Honda engine and can go from zero to 100 mph in just 6.8 seconds…

Featured Product: The VDOG — Variable Angle Gear

Engineered to solve difficult steering linkage situations, the VDOG can be mounted virtually anywhere inside a vehicle. Ideal for Cab-Overs, T-Buckets, and specialty builds with big motors and tight firewall clearance.

Legacy Classic Trucks Restores 1936 Yellowstone Tour Bus

The White 706 tour bus was one of only 98 ever designed and will return to service at a Montana hotel later this year…

Left Brain vs. Right Brain: Synchrony Consumer Study Probes Brand Loyalty

Emotional factors like honesty, transparency and reliability can go a long way toward building customer loyalty…

Honda Unveils Redesigned Ridgeline

The 2021 Honda Ridgeline is set to launch early next year with a bold redesign that reflects its rugged and versatile pickup truck capabilities. Equally at home on dirt and mud-strewn trails as it is on the highway or twisting mountain roads, the 2021 Ridgeline features standard V6 power, class-leading ride and handling, the segment’s largest interior for passengers and gear, a brilliantly versatile bed, and the best standard AWD model payload capacity.

The updated pickup includes a redesigned hood, new infotainment system and an extra-wide bed…

Featured Product: Compustar PRO T13 Remote Starter & Alarm

The Compustar PRO T13 is the industry’s most powerful remote start and security system! This system features a brand new two-way LCD remote with up to 3 miles of range and proximity-unlocking capabilities…

Life After COVID in the Automotive Aftermarket

In a post-COVID world, connecting your shop with an online community of retail consumers has never been more important…

Key Performance Indicators Report — September 2020

A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, manufacturing summaries, economic analysis, consumer reporting, relevant global affairs and more…