A new hybrid model will be positioned as the top of the CR-V lineup when the updated SUV debuts later this year…
Category: Features
The latest feature articles about the automotive aftermarket from THE SHOP.
Why Ignoring Marketing Strategy is Costing Your Aftermarket Shop Money
When it comes to promoting and marketing your shop, you should develop a comprehensive strategy to ensure that your efforts are effective…
Featured Product: Eibach PRO-TRUCK Reservoir Shocks
Eibach PRO-TRUCK Reservoir Shocks are the newest addition to Eibach’s selection of off-road performance dampers. From hardened nitro-steel piston rods, to 46mm monotube construction, each PRO-TRUCK Reservoir Shock features the same quality components found in the PRO-TRUCK Coilover and PRO-TRUCK Sport Shocks. Equipped with a piggyback remote reservoir system, the PRO-TRUCK Reservoir Shock features increased fluid… Continue reading Featured Product: Eibach PRO-TRUCK Reservoir Shocks
GMC Reveals New Sierra 1500 AT4X AEV Edition
The pickup is equipped with a full slate of off-road accessories, including steel front and rear bumpers, boron steel skid plates, 33-inch tires and more…
Featured Product: KONI Performance Adjustable Shocks
KONI Sport Adjustable Shock Absorbers, on sale now for a limited time, are the industry leader for user-adjustable rebound damping, turning any daily driver into a weekend warrior…
How to Upsell a Truck Shell for 3 Types of Consumers
These simple ideas will help an unsure customer find the best fit for their vehicle…
Featured Product: 2018-2022 Crosstrek Revo Rock Sliders from Body Armor 4×4
Body Armor’s Revo Rock Sliders for the 2018-2022 Crosstrek are designed to provide added protection between your vehicle and obstacles…
From the Mag: Reversing Course
Making money during the chip shortage…
Jeep Introduces ‘Freedom Package’ for Wrangler, Gladiator
The military-themed package includes exclusive badging, body-color fender flares, winch-capable steel front bumper, American flag decals and more…
Acura Previews TLX Type S PMC Edition
Built at Acura’s Performance Manufacturing Center, the special edition sedan includes NSX-inspired features, materials and more…
Featured Product: LIQUI MOLY Motor Oil for German Imports
For German imports, motor oil is like a fluid spare part that needs to fit precisely to the specific engine…
MSHFA Adding Recreation of Pioneering Pontiac
The Pontiac Super Duty Tempest won the 1963 American Challenge Cup at Daytona and served as a precursor to the Pontiac GTO…
From the Mag: Dealerships and Beyond – Part II
More strategies for strengthening today’s restyling business…
Ford Celebrates F-Series Anniversary with F-150 Heritage Edition
Available on XLT series F-150 trucks, the Heritage Edition offers a modern take on 1970s and ’80s two-tone exterior paint options…
Crossing Over: Towing Market Proves Promising
Often discussed alongside RV, the towing category is a proven source of reliable revenue for the automotive aftermarket. SEMA data shows trailer and towing products are growing in market share every year, last clocked at $0.96 billion. That number is expected to keep growing, too. Despite record low inventory in both the new and used… Continue reading Crossing Over: Towing Market Proves Promising