Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Escaping the Ring

Ready for another trip around the Nordschleife of the infamous Nürburgring? Ride along as Rhys Millen showcases the precision and acceleration of the BMW M4 CS, courtesy of a new film from Pennzoil.

Engraved Truck is a Show Stopper

The aisles at the Feb. 23-24 Keystone BIG Show in Grapevine, Texas flowed with ease as jobbers shuffled from booth to booth. The constant movement and hum of sales chatter buzzed like a homogenous spirit pushing business deals forward. Near the Extang booth, however, chirps of curiosity lifted above the monotone hum and the aisle… Continue reading Engraved Truck is a Show Stopper

Road Armor Pitches in on American Valor Truck

American Valor Foundation is raffling a 2017 Ford F-150 giveaway with all proceeds set to be donated to U.S. veterans and first responders. The nonprofit-which was founded by the family of Chris Kyle to honor the famed late sniper-had help from the aftermarket to beef up the truck built by RAD Rides. Raffles cost $50… Continue reading Road Armor Pitches in on American Valor Truck

How to Sell and Install the Next Generation of Powered Running Boards

ARIES, a leading company in the truck and off-road accessories market, recently released its latest product innovation, the ARIES ActionTrac powered running board. Consider this all-encompassing guide your leading resource for making this innovative product a fast mover and high seller at your shop. What is it? The new ARIES ActionTrac powered running board is… Continue reading How to Sell and Install the Next Generation of Powered Running Boards

ROXOR Made to Target Side-by-Side Market

Mahindra recently introduced ROXOR, a new, off-road vehicle for consumers in the North American market. Mahindra was licensed to build Willys vehicles for the Asia region more than 70 years ago. The ROXOR design demonstrates that Mahindra intends to stay true to its roots of industrial-grade construction and durability, according to the company. “Mahindra’s 70-year… Continue reading ROXOR Made to Target Side-by-Side Market

Ferris Bueller ‘Ferrari’ Gets its Day

The replica 1961 Ferrari 250 GT California from the movie Ferris Bueller’s Day Off is among five special vehicles set to be featured as part of the Historic Vehicle Association’s (HVA) fourth annual Cars at the Capital exhibition during the month of April. The replica Ferrari will be joined by the 15-millionth Ford, a 1927 Ford Model T; a… Continue reading Ferris Bueller ‘Ferrari’ Gets its Day

NSF1 Project Jeep Continues to Serve

EDITOR’S NOTE: The following article was written by John Arnaud, content manager for AAM Group, specially for THE SHOP magazine. —- When The AAM Group delivered NSF1-”a fully customized 2015 Jeep Wrangler Unlimited-”to the Navy SEAL Foundation in 2016, the hope was that the vehicle would aid the organization in its mission to help Naval… Continue reading NSF1 Project Jeep Continues to Serve

Shop Owner Wins Loaded Silverado at Keystone BIG Show

*See additional images in the photo gallery above The high drama of a live truck giveaway marked the end of the Keystone BIG Show in Grapevine, Texas on Saturday. Six jobbers had one key each, but only one would start the ignition for the 2015 Chevy Silverado fully customized with TrailFX product. Jobbers from Auto… Continue reading Shop Owner Wins Loaded Silverado at Keystone BIG Show

Installing the ARIES ActionTrac

ARIES debuted new, ActionTrac powered running boards last week. These off-road-ready steps are the next generation of power running boards that feature a step-within-a-step design, smart sensors for added safety and no-drill installation, according to the company. Click to learn more about the ActionTrac power running boards by ARIES. See the video above to learn how… Continue reading Installing the ARIES ActionTrac