Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Mercedes-Maybach Showcases Vision of Ultimate Luxury

*See photos above Mercedes-Benz presented its Vision Mercedes-Maybach Ultimate Luxury vehicle at Auto China 2018. The high-end sedan-SUV crossover is an electric vehicle with four compact permanent-magnet synchronous motors and fully variable all-wheel drive. The show car merges Western and Far Eastern influences to deliver an appealing automotive cultural dialogue, according to the company. For… Continue reading Mercedes-Maybach Showcases Vision of Ultimate Luxury

Owner of New Speed Shop Embraces Change

*See additional photos above Greg Steise is one specialty shop owner who embraces change. In his 46 years, Steise has transitioned from shade tree mechanic, to drag racer, to trucking company owner and now his latest venture: Greg’s Speed Shop. The Waupaca, Wisconsin-based shop builds cars and builds performance into them. Steise’s overall goal, however,… Continue reading Owner of New Speed Shop Embraces Change

Small Town Auction Gets Big Bucks for Resto-Mod Pickup

A 1949 Chevrolet Resto-Mod pickup with a $145,000 professional build by Limeworks Speed Shop of Carson City, California, sold for the top price of $65,000 at a Wisconsin auction in the small town of Wautoma. The glossy black truck had a fuel-injected crate engine, five-speed electronic transmission, power windows, Currie 9-inch rear end, four-link coil… Continue reading Small Town Auction Gets Big Bucks for Resto-Mod Pickup

Shop Owner Up Against Tight Deadline

*See photos below Shop owner John Diermeier hasn’t been sleeping much the past week or so. Like many small businessmen, Diermeier understands the meaning of the customer is always right. Diermeier, owner of Manawa, Wisconsin-based John’s Custom Auto, has been working on one particular customer’s 1968 Camaro convertible for nearly a year. Now, it’s car… Continue reading Shop Owner Up Against Tight Deadline

Using Technology to Improve Your Customers’ Car Convenience

Technology and convenience features in automobiles has taken the industry by storm, and the options available could be overwhelming to customers. To make these technologies easier to explain, we’ve compiled a list of profitable methods for shop owners to add to their customer’s cars that aid in both convenience and safety. According to Consumer Reports,… Continue reading Using Technology to Improve Your Customers’ Car Convenience

These Classic Car Shop Requests Come with a Hitch

EDITOR’S NOTE: The following blog was written by John Gunnell, owner of Gunner’s Great Garage Restoration Shop in Manawa, Wisconsin. Gunnell regularly contributes articles and industry-driven observations for THE SHOP magazine and eNewsletter. Several shops that restore old cars have been getting requests to redo travel trailers that match the era of the vintage cars. The motivation… Continue reading These Classic Car Shop Requests Come with a Hitch

Veteran Restyler Offers Advice on New Car Shows

*See photos above from Perfetti’s car show display Automotive Concepts ran The Custom Garage powered by Automotive Concepts display at this year’s Twin Cities Auto Show. In an article being printed in THE SHOP‘s June 2018 issue, Automotive Concepts’ sales manager Dino Perfetti reviews the company’s Custom Garage display and offers advice to restylers on attracting attention at new car shows.… Continue reading Veteran Restyler Offers Advice on New Car Shows

A 1967 Stingray with Super Bowl Swagger

A Super Bowl super car will be among the headline offerings at the Dana Mecum’s 31st annual Spring Classic Auction May 15-19 at the Indiana State Fairgrounds in Indianapolis. The 1967 Corvette Stingray convertible was given to the most valuable player in the NFL’s very first Super Bowl in January 1967. The Green Bay Packers… Continue reading A 1967 Stingray with Super Bowl Swagger

Four-door ‘Cuda Showcases Vintage Parts Supplier

EDITOR’S NOTE: The following blog was written by John Gunnell, owner of Gunner’s Great Garage Restoration Shop in Manawa, Wisconsin. Gunnell regularly contributes articles and industry-driven observations for THE SHOP magazine and eNewsletter. Chicago’s Muscle Car & Corvette Nationals (MCACN) lines up lots of dream machines. Last year’s dream car was a 1970 Barracuda with four doors.… Continue reading Four-door ‘Cuda Showcases Vintage Parts Supplier

Firm to Produce Classic Boss And Mach 1 Mustangs Classic

Classic Recreations is now officially licensed by Ford Motor Co. to build turnkey versions of some of the blue oval brand’s most legendary vehicles. The company will start with the 1969-1970 BOSS 302, 1969-1970 BOSS 429 and 1969-1970 Mach 1 Mustangs. Classic Recreations is the only licensed continuation car builder to offer the highly sought… Continue reading Firm to Produce Classic Boss And Mach 1 Mustangs Classic

Rare Collection of Paul Newman Race Cars to Highlight California Event

A collection of 10 cars raced by Paul Newman will highlight the more than 350 classic and collector cars to be displayed at the eighth annual San Marino Motor Classic. The event is Southern California’s premier Concours d’Elegance, and it will be held June 10 at Lacy Park in San Marino, California. Adam Carolla-television and… Continue reading Rare Collection of Paul Newman Race Cars to Highlight California Event