Mahindra recently introduced ROXOR, a new, off-road vehicle for consumers in the North American market. Mahindra was licensed to build Willys vehicles for the Asia region more than 70 years ago. The ROXOR design demonstrates that Mahindra intends to stay true to its roots of industrial-grade construction and durability, according to the company. “Mahindra’s 70-year… Continue reading ROXOR Made to Target Side-by-Side Market
Author: THE SHOP Staff
LINE-X’s New Campaign Thinks Outside the Truck Box
Highlights Extreme Protective Coating Uses – From Military Vehicles To Donuts LINE-X is showcasing the application possibilities of its products through a humorous new marketing campaign: Outside the Bedliner. Created to support the company’s rapidly expanding network of more than 660 applicators in the U.S. and in more than 75 countries, Outside the Bedliner shows… Continue reading LINE-X’s New Campaign Thinks Outside the Truck Box
Rhino-Rack Awning Gets Cancer Council Approval
Rhino-Rack’s sun-safe awning range is now endorsed by the Cancer Council Australia…
Alpine Now Shipping Halo9 In-Dash System
The in-dash system with a 9-inch touch screen hovers over the vehicle’s dashboard…
New Company Launches in the ADAS Category
A veteran of the automotive aftermarket and consumer electronics industry is starting his own company…
Insane Audio Appoints Manufacturer’s Rep
Insane Audio has chosen Wes-Coast Marketing Inc. to represent its premium in-dash multimedia and navigation solutions…
Motor State Adds Superior Fuel Cells to Line Card
Motor State Distributing has added Superior Fuel Cells to its expanding vendor product line…
Rockford Fosgate to Support Mint 400
Rockford Fosgate has been named a supporting sponsor for the Mint 400, The Great American Off-Road Race…
VIDEO: Go Rhino’s New Jeep Wrangler JL Accessories
Off-road shops can now showcase for customers new product offered by Go Rhino for the Jeep Wrangler JL…
Bestop Debuts Customizable Jeep Soft Tops
Bestop is now offering consumers more than 14,000 possible options for customizing their soft tops…
Lincoln Electric Expands Welding and Cutting Curriculum
Lincoln Electric is making available a new education offering as part of the U/LINC welding and cutting curriculum program. Blueprint Reading is a comprehensive, multi-lesson curriculum module aimed at understanding and working from a typical welding blueprint, according to the company. Each lesson in the Blueprint Reading series includes a lesson plan, student reference, presentation… Continue reading Lincoln Electric Expands Welding and Cutting Curriculum
MEMA Strongly Opposes Steel and Aluminum Tariffs
The Motor & Equipment Manufacturers Association (MEMA) has written a letter to President Donald Trump stating its opposition to tariffs on steel and aluminum announced by the White House on March 1…
Sights from the Lone Star Throwdown
The I Did It With ididit tour is underway. The company’s second stop of the tour visited Conroe, Texas for the Lone Star Throwdown…
Carbon Fiber Truck Bed?!
GMC has completely redesigned the 2019 Sierra Denali and SLT and is first to market with a carbon fiber truck bed option…
ToyMakerz Founder: Turning Passion into Profits
Eight tips from David Ankin about how to turn passion into profits…