ROXOR Made to Target Side-by-Side Market

Mahindra recently introduced ROXOR, a new, off-road vehicle for consumers in the North American market. Mahindra was licensed to build Willys vehicles for the Asia region more than 70 years ago. The ROXOR design demonstrates that Mahindra intends to stay true to its roots of industrial-grade construction and durability, according to the company. “Mahindra’s 70-year… Continue reading ROXOR Made to Target Side-by-Side Market

LINE-X’s New Campaign Thinks Outside the Truck Box

Highlights Extreme Protective Coating Uses – From Military Vehicles To Donuts LINE-X is showcasing the application possibilities of its products through a humorous new marketing campaign: Outside the Bedliner. Created to support the company’s rapidly expanding network of more than 660 applicators in the U.S. and in more than 75 countries, Outside the Bedliner shows… Continue reading LINE-X’s New Campaign Thinks Outside the Truck Box

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Lincoln Electric Expands Welding and Cutting Curriculum

Lincoln Electric is making available a new education offering as part of the U/LINC welding and cutting curriculum program. Blueprint Reading is a comprehensive, multi-lesson curriculum module aimed at understanding and working from a typical welding blueprint, according to the company. Each lesson in the Blueprint Reading series includes a lesson plan, student reference, presentation… Continue reading Lincoln Electric Expands Welding and Cutting Curriculum

MEMA Strongly Opposes Steel and Aluminum Tariffs

The Motor & Equipment Manufacturers Association (MEMA) has written a letter to President Donald Trump stating its opposition to tariffs on steel and aluminum announced by the White House on March 1…

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