LINE-X’s New Campaign Thinks Outside the Truck Box

Highlights Extreme Protective Coating Uses – From Military Vehicles To Donuts

LINE-X is showcasing the application possibilities of its products through a humorous new marketing campaign: Outside the Bedliner.

Created to support the company’s rapidly expanding network of more than 660 applicators in the U.S. and in more than 75 countries, Outside the Bedliner shows how LINE-X coatings can be applied to boats, powersports vehicles, tools, industrial equipment, utility trailers and just about anything else-like a briefcase full of cash.

“People around the world have known for a while that our lineup of specially engineered protective coating products deliver the most extreme performance-starting with bedliners and extending to uses from vehicle exteriors to demanding military applications and everything in between,” said Dennis Weese, president of LINE-X. “With this fun campaign, we’re aiming to showcase just how versatile our coatings really are-with objects of every size and shape being made virtually unbreakable. Whether a mission-critical use, extreme environment or industrial applications, we’re looking forward to telling those stories in a bold way.”

Outside the Bedliner also will be a multi-platform campaign that includes multiple video spots, print advertising creative, digital creative, in-store signage, radio spots, and integrated social media.

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