The company is fielding one stock Wrangler 4xe and one Wrangler 4xe Rubicon to compete for the overall, electrified and bone stock titles…
Author: A.J. Hecht
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
Latest ECD Build Blends Southern Charm With European Design
ECD Auto Design (ECD), has unveiled Project Tiger, its new, Corvette LT1-powered, all-white Defender aimed at blending Southern charm and old-money aesthetics, the company announced. “Project White Tiger blends British history with American history in an entirely fresh way. It’s exactly what we love at ECD – genuine European design with unique New World ideas,”… Continue reading Latest ECD Build Blends Southern Charm With European Design
Webinar to Cover Year-End Tax Planning
An upcoming webinar from the SCORE Association, an organization backed by the Small Business Administration, will highlight year-end tax planning and how it can help your bottom line, the organization announced. Scheduled for Oct. 24, the free webinar will cover the following topics: What’s new for your 2023 return Year-end actions to reduce your 2023… Continue reading Webinar to Cover Year-End Tax Planning
RealTruck Donates to Travis Kelce’s Foundation, Launches Truck Giveaway
RealTruck recently launched a truck giveaway contest to support Kansas City Chiefs football player Travis Kelce’s 87 and Running Foundation, the company announced. The Ultimate Tailgating Truck Giveaway will earn one winner a customized Toyota Tundra accessorized for game day, the company said. The contest was announced at Travis Kelce’s first-ever Car Jam event in… Continue reading RealTruck Donates to Travis Kelce’s Foundation, Launches Truck Giveaway
303 Detailing Products Launches YouTube Series
303 Products, a brand of automotive protectants and cleaners manufactured by Gold Eagle Company, has launched a new automotive detailing YouTube web series, the company announced. Titled “303 Car Care,” the series is produced in-house at Gold Eagle Company. It is designed to showcase vehicles of all types–race, off-road, classics, and luxury–and demonstrate strategies used… Continue reading 303 Detailing Products Launches YouTube Series
Storyteller Overland Introduces New HILT Adventure Truck
Built on a Ram 5500 chassis, the HILT is equipped with an active hydraulic suspension system, a 20,000-pound electric winch, an exterior lighting package, and a custom rack and storage system…
The Wheel Group Appoints New Amp Tires Brand Manager
The Wheel Group has appointed Mena Shenouda as its new brand manager for Amp Tires, the company announced. Shenouda has previous tire industry experience with Yokohama Tire Corporation, where he played a pivotal role in the Yokohama ADVANTAGE Associate Dealer Program, the company said. He later served as strategic planning leader at Nitto Tires where… Continue reading The Wheel Group Appoints New Amp Tires Brand Manager
Toyota Adds Corolla Cross Nightshade Edition
The appearance package includes 18-inch gloss black wheels, black and red seating, two-tone paint options and more…
New SEMA Show Program Aims to Empower Women in Industry
The 2023 SEMA Show, scheduled for Oct. 31-Nov. 3 in Las Vegas, Nevada, will feature a new program designed to help women advance their careers in the automotive aftermarket, show organizers announced. New for 2023, the SEMA Women in Automotive Symposium will provide networking, mentoring, and professional development opportunities with the support of the SEMA… Continue reading New SEMA Show Program Aims to Empower Women in Industry
K&N to Sponsor SCORE Baja 1000
K&N Engineering has formed a new partnership with SCORE International to sponsor the final two races of the 2023 SCORE World Desert Championship, the company announced. The company served as the title sponsor for the recently completed K&N SCORE Baja 400, held Sept. 13-17. In addition to being the title sponsor of the race, multiple… Continue reading K&N to Sponsor SCORE Baja 1000
Hennessey Names New VP of Engineering
Hennessey Special Vehicles has named Brian Jones as its new vice president of Engineering, the company announced. In his new position, Jones will oversee all engineering and development for Hennessey Special Vehicles and Hennessey Performance Engineering, reporting directly to John Hennessey, company founder and CEO. Before joining Hennessey Performance, Jones served as chief engineer of… Continue reading Hennessey Names New VP of Engineering
Ford Details Rebelle Rally Effort
In addition to fielding two Bronco Raptors, a Bronco WildTrak and a Bronco Sport, the automaker will also support a team competing in the all-electric Mustang Mach-E Rally…
AAM Group to Announce 2023 Keys to Ride Winner at SEMA Show
The AAM Group and RealTruck will announce the winner of the 2023 Keys to Ride Sweepstakes at the 2023 SEMA Show, the company announced. The live reveal will see one of six resellers win a custom 2022 Toyota Tacoma customized with products from the RealTruck family of brands. The finalists and their associated AAM Group… Continue reading AAM Group to Announce 2023 Keys to Ride Winner at SEMA Show
SEMA Show Releases Council & Network Event Schedule
The SEMA Council and Network Program has released its event schedule for the 2023 SEMA Show, the organization announced. The schedule includes a variety of receptions, happy hours, breakfasts and more, hosted by the eight SEMA councils and networks. Click here to view the full schedule or to register for an event.
API Adopts Low Viscosity Grade Engine Oil
The American Petroleum Institute (API) has formally adopted SAE 0W-8 and SAE 0W-12 viscosity grades into API Service Category SP, the most current gasoline engine oil category, the organization announced. API 1509 Engine Oil Licensing and Certification System (EOLCS) which is API’s standard defining how the API Engine Oil Service Categories and Quality Marks are… Continue reading API Adopts Low Viscosity Grade Engine Oil