Yokohama Tire
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Yokohama Tire Returns as Title Sponsor of the 2026 Porsche Sprint Challenge Series
For the sixth consecutive season, the company will be the official tire partner of the Porsche Sprint Challenge North America & USA…
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Yokohama Tire Sponsors Drivers for 103rd Pikes Peak International Hill Climb
The company returns as the exclusive tire supplier for the Pikes Peak GT4 Trophy by Yokohama…
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Yokohama Tire-Sponsored Driver Laura Hayes Featured in a New Apple TV+ Film
Available on Apple Vision Pro, the immersive film documents Hayes' attempt to break her own Pikes Peak record…
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Organizational Changes Announced by Yokohama Corporation of North America
Promotions include expanded roles, territories & responsibilities for three of the company's current executive officers…
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Yokohama Tire Expands Partnership With Bassmaster
Sponsorship will highlight the GEOLANDAR to outdoor enthusiasts & the fishing community…
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New Mustang Cup Series Names Yokohama Tire as Its Official Tire
All competitors will race on ADVAN A005 slicks or A006 wet racing tires…
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Yokohama Tire Sponsors Every Man Challenge at King of the Hammers
Grassroots competitors tackle parts of the rugged KOH course…
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Yokohama Tire Becomes Lifetime Trustee of UAF
Jeff Barna, YTC president and CEO, has also been named to the UAF board of trustees...
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Yokohama Tire Renews Partnership With Surfrider North OC
Teaming up to protect the world’s ocean, waves & beaches…
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Yokohama Tire Continues Partnership With Tread Lightly!
Organizations share dedication to promoting responsible outdoor recreation…
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Yokohama Named as Official Tire of Nitrocross
The new ADVAN A054 race tire will debut on the FC1-X electric race car...
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Cameron Steele Rejoins Team Yokohama
The Baja champion returns to the brand for the first time since 2015...
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Yokohama Tire Breaks Ground on Mexico Plant
The plant will begin production in 2027...
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Yokohama Announces New Tire Plant in Mexico
The 150-acre site will begin production in early 2027...
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Yokohama Tire Sponsors Bass Pro Shops Bassmaster Classic Tailgate
The tire brand will be the presenting sponsor for a weekend of Pro/Am fishing...
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