Yokohama Tire will field 27 drivers in multiple divisions during the 101st Pikes Peak International Hill Climb, which takes place June 25 in Colorado Springs, Colorado, the tire manufacturer announced. Yokohama will also return as the exclusive tire supplier of The Porsche Pikes Peak Trophy by Yokohama for the sixth straight year, the company said,… Continue reading Yokohama Tire Details 2023 PPIHC Efforts
Tag: Wheels & Tires
Tire Data: Where the Rubber Meets the Road
This article originally appeared in the July 2023 issue of THE SHOP magazine. By Lukas Kinigadner Nearly 4-in-10 U.S. drivers replace their tires once every three years or more, and about that same number rely on their mechanics to tell them when to do so. With this in mind, it’s no surprise that establishing trust… Continue reading Tire Data: Where the Rubber Meets the Road
Yokohama Tire Returns as Exclusive Nitrocross Tire Supplier
Yokohama Tire is returning as the Official Tire Supplier of Nitrocross (formerly Nitro Rallycross), the tire manufacturer announced. During the six-city, 10-round season, the Group E Nitrocross class will ride on exclusive, spec, purpose-built ADVAN race tires, the company said. Nitrocross events integrate jumps with banked turns on a variety of track surfaces, series officials… Continue reading Yokohama Tire Returns as Exclusive Nitrocross Tire Supplier
Firestone Uses Recycled Plastic in Indianapolis 500 Tires
As the exclusive tire supplier of the NTT IndyCar Series, Bridgestone and Firestone have incorporated recycled butadiene, a substance produced from used plastic shopping bags, film, stretch wrap and other flexible polymer packaging in all Firestone Firehawk race tires used at the Indianapolis 500, the tire manufacturer announced. The new monomer replaces the petroleum-based monomer… Continue reading Firestone Uses Recycled Plastic in Indianapolis 500 Tires
Turn 14 Distribution Adds BFGoodrich to Line Card
Performance parts distributor Turn 14 Distribution has expanded its range of tires with the addition of BFGoodrich to its line card, the company announced. “BFGoodrich is a well-established tire manufacturer that has been innovating for over a century. While its road-going offerings are impressive, BFGoodrich has been a highly requested brand for Turn 14 Distribution’s… Continue reading Turn 14 Distribution Adds BFGoodrich to Line Card
Yokohama Tire Celebrates NORRA Mexican 1000 UTV Class Win
Yokohama Tire is celebrating after Team Yokohama driver Kristin Matlock secured victory in the UTV class at the Yokohama NORRA Mexican 1000, the tire manufacturer announced. Kristin Matlock beat her husband Wayne Matlock by 1.46 seconds to win the UTV class and finish third overall. She also became the first woman ever to win the… Continue reading Yokohama Tire Celebrates NORRA Mexican 1000 UTV Class Win
Turn 14 Distribution Adds Michelin to Line Card
Performance parts distributor Turn 14 Distribution has expanded its tire selection by adding Michelin to its line card, the company announced. “Michelin is a household name with huge potential, and the addition of Michelin’s extensive lineup of tires roots Turn 14 Distribution deeper in the replacement passenger car tire world. Michelin’s Pilot Sport product line… Continue reading Turn 14 Distribution Adds Michelin to Line Card
Yokohama Tire to Present Customized EV Section at Electrify Expo
Yokohama Tire has been named presenting sponsor of the Electrify Showoff at this year’s Electrify Expo event series, the company announced. Electrify Showoff is a special new section devoted to customization trends, organizers said. “We’re thrilled to be the presenting sponsor of Electrify Showoff,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management.… Continue reading Yokohama Tire to Present Customized EV Section at Electrify Expo
THE SHOP Accepting Submissions for Made in the USA Product Section
THE SHOP is now accepting press releases for its Made in the USA new product section, coming up in the magazine’s July print issue. Deadline for entries is Friday, May 12. Each July, THE SHOP shines a spotlight on American-made components with a special Made in the USA roundup. Manufacturers are invited to submit a… Continue reading THE SHOP Accepting Submissions for Made in the USA Product Section
Survey: Consumer EV Interest Continues to Grow
The electric vehicle (EV) market in the U.S. is continuing to grow, according to new data from Hankook Tire’s Gauge Index. The latest installment of Hankook’s consumer survey found 21% of Americans currently own or lease a hybrid or EV, up from 17% in 2022, and another 34% plan to in the future. Hankook also… Continue reading Survey: Consumer EV Interest Continues to Grow
Bring a Trailer Partners With Michelin
Automotive auction platform Bring a Trailer (BaT) has partnered with Michelin, the global tire and mobility company, to create product education materials, brand engagement and charitable promotions, the companies announced. The partnership will include a variety collaboration elements, the companies said, including co-promotion of the brands to their respective audiences, developing educational content, special discounts… Continue reading Bring a Trailer Partners With Michelin
Tread Lightly! Continues BFGoodrich-Backed Trail Grant Program
Tread Lightly!, a nonprofit dedicated to promoting responsible outdoor recreation, is embarking on its third year of awarding grants through its the BFGoodrich Tires Outstanding Trails Program, the organization announced. Each year, the Outstanding Trails Program provides opportunities for off-roading clubs across the United States to nominate trails to receive grants for education and conservation,… Continue reading Tread Lightly! Continues BFGoodrich-Backed Trail Grant Program
Hankook Completes First Leg of Cross-Country EV Tour
Hankook Tire has successfully completed the first leg of a cross-country tour in an all-electric Volkswagen ID.4 on Hankook tires, the company announced. Guinness World Records holder Rainer Zietlow began the journey in Homer, Alaska’s southernmost road network point, on March 23. On April 4, Rainer and his team arrived in Deadhorse, Alaska, located at… Continue reading Hankook Completes First Leg of Cross-Country EV Tour
Goodyear Reveals Commemorative Tire for Darlington NASCAR Race
In celebration of Goodyear’s 125th anniversary this year, The Goodyear Tire & Rubber Company is using a special sidewall logo design for the Official Throwback Weekend of NASCAR at Darlington Raceway. The vintage logo sidewall design features the historic Goodyear Wingfoot logo, originally created in 1898, and coincides with the special 75th anniversary NASCAR Throwback… Continue reading Goodyear Reveals Commemorative Tire for Darlington NASCAR Race
Yokohama Sells Friend Tire to Southern Tire Mart
Yokohama Corporation of North America (YCNA) is selling Friend Tire Company (FTC), a wholly-owned subsidiary of YCNA, to Southern Tire Mart (STM), the companies announced. The agreement was finalized on April 1. Sales of the Yokohama brand through FTC have been transferred to STM and include all the rights and access that were afforded to… Continue reading Yokohama Sells Friend Tire to Southern Tire Mart