Yokohama Corporation of North America (YCNA) is selling Friend Tire Company (FTC), a wholly-owned subsidiary of YCNA, to Southern Tire Mart (STM), the companies announced. The agreement was finalized on April 1. Sales of the Yokohama brand through FTC have been transferred to STM and include all the rights and access that were afforded to… Continue reading Yokohama Sells Friend Tire to Southern Tire Mart
Tag: Wheels & Tires
Yokohama Tire Offering Seasonal Consumer Rebate
Yokohama Tire is offering a consumer rebate for tire purchases from April 1 through April 30, the company announced. Consumers can earn up to $125 in the form of a Yokohama Mastercard Prepaid card after a purchase of four or five select Yokohama tires, the company said. “Springtime has finally arrived, and consumers are looking… Continue reading Yokohama Tire Offering Seasonal Consumer Rebate
Yokohama Tire Launches Racing Diversity Program
The program will work with MDK Motorsports to field two drivers—Ashley Freiberg and Riley Pegram—in the Porsche Sprint Challenge North America series in 2023…
Nokian Tyres Expands Tennessee Production Campus
Nokian Tyres has started construction on a new warehouse at its Dayton, Tennessee production campus that will hold as many as 600,000 tires, the company announced. The facility will be ready for use by mid-2024. The company broke ground on the 350,000 square-foot warehouse in early March. It will sit adjacent to Nokian Tyres’ Dayton… Continue reading Nokian Tyres Expands Tennessee Production Campus
Virginia Yokohama Tire Plant Hits Major Manufacturing Milestone
Yokohama Tire Manufacturing Virginia (YTMV) hit a major milestone earlier this week at its Salem, Virginia, manufacturing facility, the company announced, when the 100 millionth Yokohama tire—a GEOLANDAR A/TG015—rolled off the manufacturing line, the company announced. “I’d like to express my sincere gratitude and congratulations to YTMV on behalf of the entire company for this… Continue reading Virginia Yokohama Tire Plant Hits Major Manufacturing Milestone
Yokohama Tire Extends Porsche Sprint Challenge Sponsorship
Yokohama Tire is returning as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West, the tire manufacturer announced. Yokohama’s ADVAN A005 racing slicks and ADVAN A006 wets are the spec tires for the one-make series, which kicks off its season at Sebring on March 24, the… Continue reading Yokohama Tire Extends Porsche Sprint Challenge Sponsorship
Rim Repair Rx: Fixed Wheels Keep on Turning
This article originally appeared in the April 2023 issue of THE SHOP magazine. As a car wash owner, Ryan Stewart was frustrated with having to pay for damaged car rims at his sites. That led him to learn the art of wheel repair, and it blossomed after a long journey into the mobile business Rim… Continue reading Rim Repair Rx: Fixed Wheels Keep on Turning
Tread Lightly! Partners with Firestone
Firestone has formed a new partnership with Tread Lightly! to promote responsible and sustainable off-roading through cross-brand marketing and other activities, the organizations announced. “Through Tread Lightly! trail cleanups and conservation efforts, Firestone is excited to improve and protect America’s trails for future generations,” said Merritt Gilbert, director of consumer marketing, Bridgestone Americas. The collaboration… Continue reading Tread Lightly! Partners with Firestone
Fox Factory Acquires Custom Wheel House
Fox Factory has signed an agreement to acquire Custom Wheel House, a family of brands that includes Method Race Wheels, Tensor Tire and GMZ Race Products, from Thompson Street Capital Partners and other sellers, the company announced. The purchase price for the transaction, which is subject to customary adjustments, is valued at $131.6 million, the… Continue reading Fox Factory Acquires Custom Wheel House
Continental Included on List of Best Employers
Continental has been named as one of America’s Best Large Employers for 2023 by Forbes magazine, the company announced. It is the seventh time Continental has been named to the list. “To be recognized again among America’s best large employers reinforces our dedication to employees through career development opportunities, commitment to inclusion, and a flexible… Continue reading Continental Included on List of Best Employers
Nitto Tire Celebrates KOH Victories
Nitto Tire is celebrating its success at the 2023 King of The Hammers Powered by OPTIMA Batteries, winning three races, the tire manufacturer said. For the second consecutive year, the top winner for Nitto Tire was Raul Gomez, who won the Nitto Race of Kings, besting 104 other racers. In addition to Gomez’s victory, Nitto… Continue reading Nitto Tire Celebrates KOH Victories
CTDA Hosts New Year Luncheon
The California Tire Dealers Association’s (CTDA)/1-800 EveryRim hosted its New Year Luncheon last month in Santa Fe Springs, California, the organization said. Featured speakers were Dick Gust, CEO of the Tire Industry Association (TIA), and Carlstar Group’s Steve Swanson, representing the SEMA Wheel & Tire Council (SEMA WTC), who both outlined the various offerings of… Continue reading CTDA Hosts New Year Luncheon
Mickey Thompson Expands Presence at 2023 King of the Hammers
Mickey Thompson Tires & Wheels (M/T) will have an expanded presence at the 17th annual King of the Hammers (KOH) scheduled for Feb. 2-11 in Johnson Valley, California, the company announced. The company will be showcasing its latest off-road products on more than 20 racecars across four classes through a new Ultra4 sponsorship program, the… Continue reading Mickey Thompson Expands Presence at 2023 King of the Hammers
KMC Wheels Returns as Official Sponsor of King of the Hammers
KMC Wheels is returning as the official wheel sponsor of the King of the Hammers (KOH) off-road racing event, the wheel manufacturer announced. “We’re excited to return to the lakebed to support our loyal KMC customers and the KMC Race Division drivers competing in this year’s events,” said Michael Gibbs, Wheel Pros CMO. “King of… Continue reading KMC Wheels Returns as Official Sponsor of King of the Hammers
Goodyear Announces 2023 Layoffs
The Goodyear Tire & Rubber Company is planning an approximately 5% reduction in salaried staff globally in 2023, or about 500 positions, the tire manufacturer announced. “Our fourth quarter results fell short of our expectations given a significantly weaker industry backdrop, particularly in Europe,” said Richard J. Kramer, chairman, chief executive officer and president. “While… Continue reading Goodyear Announces 2023 Layoffs