In celebration of Goodyear’s 125th anniversary this year, The Goodyear Tire & Rubber Company is using a special sidewall logo design for the Official Throwback Weekend of NASCAR at Darlington Raceway.
The vintage logo sidewall design features the historic Goodyear Wingfoot logo, originally created in 1898, and coincides with the special 75th anniversary NASCAR Throwback Weekend of races held at the Darlington Raceway, the tire manufacturer said.
The limited-edition sidewall design will be featured on 3,500 tires at all three national series races during Darlington Raceway weekend serving as a special tribute to the longevity of the relationship between NASCAR and Goodyear, the longest-tenured sponsor in the sport, Goodyear said.
“It’s exciting to be a part of this special weekend and acknowledge the distinctive relationship that two storied organizations like NASCAR and Goodyear share,” said Stu Grant, general manager, Goodyear Global Race Tires. “The unique, first-of-its kind sidewall design is a fitting tribute to our remarkable history together and our shared passion for motorsports.”
In 2022, Goodyear renewed its position as the exclusive tire for NASCAR’s top three national series, the company said. In 2023, Goodyear will celebrate its 125-year anniversary.