Hankook Tire has been named an official technical partner and exclusive tire supplier of Lamborghini Super Trofeo, the tire manufacturer announced. The international one-make cup comprises three series, held on four continents, and will feature a new high-performance race tire developed by Hankook, the Ventus Race tire, which is specifically tailored to the Lamborghini Huracán… Continue reading Hankook Named Exclusive Tire Supplier of Lamborghini Super Trofeo
Tag: Wheels & Tires
Firestone Revives Airide Brand
Firestone Industrial Products Company, a subsidiary of Bridgestone Americas, is reviving the Firestone Airide brand for its air spring business, the company announced. According to Firestone, Airide was the first air spring product in the marketplace, patented in 1938, and has been a leader and innovator in the space for more than 80 years. Today,… Continue reading Firestone Revives Airide Brand
Hankook Tire North America Announces Executive Promotions
Tire maker Hankook Tire today has promoted several executives on its North American division based in Nashville, Tennessee, the company announced. Rob Williams has been named president of Hankook Tire America Corp. Additionally, Jong Jin (JJ) Park has been promoted to vice president of USA PC/LT Sales. Intae (Ted) Choi has been promoted to vice… Continue reading Hankook Tire North America Announces Executive Promotions
Yokohama Announces Organizational Changes
Yokohama Tire Corporation (YTC) has made three organizational changes within the company, Yokohama Tire officials announced. Among the changes, Fardad Niknam has been promoted from senior director of consumer product planning and product marketing to vice president of OE Sales, the company said. Niknam joined YTC in 2014 and has had responsibility for product marketing,… Continue reading Yokohama Announces Organizational Changes
Turn 14 Distribution Adds Rotiform Wheels to Line Card
Performance parts distributor Turn 14 Distribution has added Rotiform Wheels to its line card, widening its selection of cast and forged wheels, the company announced. “Rotiform Wheels specializes in aftermarket automotive wheels in either cast or custom forged builds, featuring a vast variety of sizes and specialty finishes. With a nod toward retro European styling… Continue reading Turn 14 Distribution Adds Rotiform Wheels to Line Card
Discount Tire Plans New Arizona Headquarters
Discount Tire is planning to develop a new corporate headquarters following the acquisition of 35 acres of land in Phoenix, Arizona, the company announced. Discount Tire purchased the site at a recent Arizona State Land Department public auction. Proceeds from the sale will be invested by the state in the Permanent Land Endowment Trust Fund… Continue reading Discount Tire Plans New Arizona Headquarters
Report: Falken Ending North American Motorsports Programs
Falken Tires is ending its North American motorsports programs, according to a new report from Tire Business. Falken, a subsidiary of Sumitomo Rubber Industries, will no longer participate in Formula DRIFT or the Amsoil Championship Off-Road series beginning in 2023, the report said. However, the company told Tire Business that it will continue some support… Continue reading Report: Falken Ending North American Motorsports Programs
Atturo Tire Names New Regional Sales Director
Atturo Tire Corp. has named Jeremy Wurst as its new northeast sales director, the company announced. Wurst, who has 15 years of industry experience, will service Pennsylvania, Maryland, Delaware, New Jersey, Connecticut, Rhode Island, New York, Massachusetts, New Hampshire, Vermont and Maine, the company said, and will be served via Atturo’s warehouse in Latrobe, Pennsylvania.… Continue reading Atturo Tire Names New Regional Sales Director
Turn 14 Distribution Adds Vossen Wheels to Line Card
Performance parts distributor Turn 14 Distribution has added Vossen Wheels to its line card, the company announced. “Vossen Wheels is a premium wheel brand that has a large customer base in the luxury and performance automotive markets. Vossen Wheels are dedicated to its vision of designing innovative styles, aspiring to provide the utmost excellence in… Continue reading Turn 14 Distribution Adds Vossen Wheels to Line Card
Head of Aftermarket Business at Continental Retires
Howard Laster, head of Continental’s automotive aftermarket business in North America, will retire by the end of this year, the company announced. James Bayley, head of the associated business area Smart Mobility in North America, will be taking over the role temporarily until a successor is announced, the company said. Laster, a 45-year veteran of… Continue reading Head of Aftermarket Business at Continental Retires
Turn 14 Distribution Adds Dirty Life Wheels to Line Card
Performance parts distributor Turn 14 Distribution has brought on a new selection of truck wheels with the addition of Dirty Life Wheels to its line card, the company announced. “Dirty Life Wheels are a part of The Wheel Group (TWG) wheel brands, and the product styles cater to the more traditional offroad and adventure audience… Continue reading Turn 14 Distribution Adds Dirty Life Wheels to Line Card
Hoosier Racing Tire Introduces New ‘Hoosier Hero’ Driver Recognition Program
Hoosier Racing Tire has launched a new driver recognition program, the company announced. Announced at the 2022 PRI Show, the Hoosier Hero program aims to recognize accomplished drivers across various driving disciplines, the company said. Recognized drivers will be selected through a nomination and voting process beginning in 2023, Hoosier Tire representatives said. “Hoosier Heroes… Continue reading Hoosier Racing Tire Introduces New ‘Hoosier Hero’ Driver Recognition Program
Goodyear, NASCAR Renew Tire Deal
Goodyear Tire & Rubber Company and NASCAR have renewed their partnership with a new multi-year agreement to keep Goodyear’s position as the exclusive tire for NASCAR’s top three national series, the organizations announced. The agreement continues Goodyear’s designation as the “Official Tire of NASCAR,” as well as the title sponsor of the annual Goodyear 400,… Continue reading Goodyear, NASCAR Renew Tire Deal
Bridgestone Awarded $35M Grant to Expand Guayule Rubber Production
Bridgestone Americas has been awarded a $35 million climate-smart grant by the U.S. Department of Agriculture (USDA) to invest in and expand desert shrub guayule natural rubber production in the U.S., the company announced. Guayule production offers a solution for growers amid the ongoing water crisis in the Southwest with a more environmentally sustainable crop,… Continue reading Bridgestone Awarded $35M Grant to Expand Guayule Rubber Production
Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing
Mickey Thompson Tires & Wheels has promoted Heather Tausch, currently director, product management, to senior director, marketing, the company announced. In this new role, Tausch will lead Mickey Thompson’s product and marketing teams and will be responsible for overseeing the strategy and execution for all product development and marketing activities to form holistic consumer-targeted go-to-market… Continue reading Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing