SEMA Releases Pickup Accessorization Report

SEMA has released its new Pickup Accessorization Report, the organization’s market research arm announced. The report offers a look at the evolving pickup landscape along with sales forecasts and other data relating to the parts that accessorizers buy and how they buy them, the organization said. Some of the key findings include: Pickup owners spent… Continue reading SEMA Releases Pickup Accessorization Report

Internet Eddie: Monday Migraine or Valued Customer?

How often does a customer come into your shop and already know more about a specific product than you or your team? Traditionally, customers would walk into your shop, tell you what they’re looking for, and rely on your suggestions. With today’s endless online blogs, forums, YouTube videos and social media spots, however, it’s easy… Continue reading Internet Eddie: Monday Migraine or Valued Customer?

RealTruck Gifts Custom-Built Trucks to Veterans, First Responders

RealTruck is launching an initiative to celebrate hometown heroes and gave away custom-built trucks to three individuals as part of its first installment of “The Trucket List” series. Firefighter Craig Cummings, Desert Storm Veteran Patrick Coen and Afghan War Veteran Derrick Ross received the custom-built trucks, courtesy of RealTruck, Inc. and its roster of professional athletes/investors. “We… Continue reading RealTruck Gifts Custom-Built Trucks to Veterans, First Responders

RealTruck Appoints Carl-Martin Lindahl CEO

RealTruck, the manufacturer and online retailer of aftermarket truck parts and accessories, has appointed Carl-Martin Lindahl as CEO, the company announced. Effective Nov. 28, Lindahl will replace long-serving CEO, Bill Reminder, who announced his retirement earlier this year. “Carl-Martin has an impressive background leading multi-channel manufacturing brands, and a proven track record of successfully building world class organizations… Continue reading RealTruck Appoints Carl-Martin Lindahl CEO

Ziebart Executive Featured in Entrepreneur

Ziebart International Corporation executive Larisa Walega, the companyt’s vice president of marketing, was recently featured in Entrepreneur’s “50 Franchise CMOs Who Are Changing the Game” list, the company announced. In addition, the company also landed a spot on the publication’s 2022 Top 150 Franchises for Veterans, listed as number 18 out of 150 brands. To celebrate the top marketing… Continue reading Ziebart Executive Featured in Entrepreneur

SuperSprings International Earns ISO 9001 Certification

SuperSprings International has earned ISO 9001 certification, the company announced. ISO 9001 is a global standard that establishes a company’s commitment to quality by meeting qualifications across multiple areas of the business, the company said. “Achieving this certification is a validation of the high standards we’ve upheld all these years. ISO standards for our business… Continue reading SuperSprings International Earns ISO 9001 Certification

Yakima Restructures Global Leadership

Yakima’s Ryan Martin, current CEO of the Americas Region, will increase his responsibilities to oversee the company in Australasia (Australia, New Zealand and neighboring Pacific Islands) and Europe, Middle East and Africa (EMEA), the company announced. Martin has served as CEO of the Americas Region since 2014 and during his tenure has overseen organizational transformation, top and bottom line growth,… Continue reading Yakima Restructures Global Leadership

Horizon Global Creates Digital Media Library for Installers

Horizon Global Corporation, a manufacturer of branded towing and trailering equipment, has launched a new digital media library website for the company’s North American brands: Draw-Tite, REESE, BULLDOG, Fulton and Tekonsha, the company announced. The library is accessible here. The new, digital asset management-powered website allows dealers and installers to view and download photography, videos, literature,… Continue reading Horizon Global Creates Digital Media Library for Installers

The AAM Group Announces Keys to Ride Sweepstakes Winner

Brent Cornelius of Cornelius Custom Services of Graham, Texas, has won the 2022 Keys to Ride sweepstakes, The AAM Group and Lippert announced. Cornelius joined the concluding drawing on Nov. 1 in the Lippert booth at the SEMA Show along with five other finalists, each of whom selected a key fob they hoped would start… Continue reading The AAM Group Announces Keys to Ride Sweepstakes Winner

Ram 1500 Revolution BEV Concept to Debut at CES 2023

The Ram Truck brand will unveil its Ram 1500 Revolution battery-electric vehicle (BEV) concept at CES 2023 in Las Vegas on Jan. 5, the automaker announced. Loaded with exclusive advanced technology features, the Ram Revolution BEV Concept will offer a glimpse into the future of Ram, showing how the truck brand will redefine its pickup… Continue reading Ram 1500 Revolution BEV Concept to Debut at CES 2023