Pickups Through the Years

A new report from Axios looks back at the evolution of the pickup truck, specifically the Ford F-Series, and what consumers are looking for from their vehicles.

Over its 40 years as America’s top-selling vehicle, the F-Series has changed dramatically. With an original emphasis on utility and bed-length, the F-150—contrary to how it is marketed—is now focused on comfort and technology.

Click here to read the full report from Axios, which offers a side-by-side comparison of trucks through the years, as well as consumer data and insights into the safety of modern-day pickups.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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