Your Shop’s First Impression

A potential customer will place some level of judgement on the first impression made by your business exterior.

This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression

Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard

Autoshop Solutions, an automotive services-based digital marketing company, has partnered with Shop Boss, a provider of shop management software, to create a marketing return-on-investment dashboard for customers, the company announced. The ROI integration tool draws data from Shop Boss SMS into Autoshop Solutions’ dashboard, aligning marketing information with the repair orders from Shop Boss SMS,… Continue reading Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard

Webinar to Cover Year-End Tax Planning

An upcoming webinar from the SCORE Association, an organization backed by the Small Business Administration, will highlight year-end tax planning and how it can help your bottom line, the organization announced. Scheduled for Oct. 24, the free webinar will cover the following topics: What’s new for your 2023 return Year-end actions to reduce your 2023… Continue reading Webinar to Cover Year-End Tax Planning

SEMA Releases Economic Impact Report

A new economic report distributed by SEMA highlights the impact that the specialty equipment aftermarket for motor vehicles has on America’s economy, the specialty aftermarket trade organization announced. SEMA commissioned the research, which was conducted by John Dunham and Associates and is based on 2023 U.S. economy data. The SEMA Economic Impact Report shows the… Continue reading SEMA Releases Economic Impact Report

Restylers Partner to Create Specialized Shop Management Software

Two restylers have partnered to launch Restyler Connect, a provider of a specialized shop management software designed for restylers and vehicle accessory businesses, the company announced. Josh Poulson, owner of Ohio-based Auto Additions and winner of both the 2022 SEMA Person of the Year and 2012 SEMA PRO Restyler of the Year awards, has partnered… Continue reading Restylers Partner to Create Specialized Shop Management Software

HRIA Membership Meeting to Include Panel on Financial Planning

SEMA’s Hot Rod Industry Alliance (HRIA) will host a panel on financial planning during its upcoming general membership meeting, the SEMA council announced. Scheduled for Oct. 10, the meeting will provide an update on HRIA’s current events, member resources and top priorities, followed by the panel moderated by Amy Fitzgerald of Cool Hand Customs. Featuring… Continue reading HRIA Membership Meeting to Include Panel on Financial Planning

AAPEX Webinar to Cover Global Supply Chain

The AAPEX Webinar Series is hosting an upcoming webinar that will cover how to navigate global trade, the organization announced. The webinar, “Reducing Risk and Cost in the Global Supply Chain: Top 5 Strategies,” is scheduled for Sept. 26, and will be hosted by Thomas Cook, managing director of Blue Tiger International (bluetigerintl.com). Cook will… Continue reading AAPEX Webinar to Cover Global Supply Chain