Tag: Racing

HPD Rebrands to Honda Racing Corp. USA

Honda Performance Development (HPD), the Santa Clarita, California-based performance division of Honda America, will become Honda Racing Corporation USA (HRC US) starting with the 2024 motorsports season, the company announced. The change aligns the company with its Sakura, Japan-based counterpart, Honda Racing Corporation, and will allow HRC US to play an larger role in Honda’s… Continue reading HPD Rebrands to Honda Racing Corp. USA

Lime Rock Park Creates Online Vehicle Marketplace

Lime Rock Park is partnering with HK Motorcars to launch Lime Rock Classifieds, an online vehicle marketplace, the track announced. The online platform will offer an HK Motorcars curated selection of race cars, sports cars, collector cars and daily drivers around the New England area as well as consignments from across the United States, track… Continue reading Lime Rock Park Creates Online Vehicle Marketplace

Women in Motorsports Hosting Fundraiser at VIR

Women in Motorsports North America (WIMNA) is hosting a fundraising dinner next month at Virginia International Raceway (VIR), the organization announced. Held in conjunction with the SpeedTour stop at VIR, the dinner is scheduled for Oct. 7 and will include remarks from Parella Motorsports executives Kim McCullough, CMO, and Tony Parella, CEO. Following dinner, Lyn… Continue reading Women in Motorsports Hosting Fundraiser at VIR

Turn 14 Distribution Adds SpeedStrap to Line Card

Performance parts distributor Turn 14 Distribution has expanded its selection of recovery and restraint straps by adding SpeedStrap to its line card, the company announced. “SpeedStrap recovery straps and tie-downs are a staple throughout the industry, heavily trusted by enthusiasts, and built with the highest quality. Turn 14 Distribution is excited to grow its partnership… Continue reading Turn 14 Distribution Adds SpeedStrap to Line Card

Ford Launches Track School for Mustang Owners

Ford is launching an on-track driving course for seventh-generation Ford Mustang buyers, the company announced. The automaker will also be organizing new lifestyle events and an online portal for Mustang owners. “The Ford Mustang is all about two things: its community of passionate fans and racing. We’re combining those qualities and giving owners the opportunity… Continue reading Ford Launches Track School for Mustang Owners

NASCAR Technical Institute Plans Campus Tours, Demos for Fundraiser Event

The NASCAR Technical Institute (NTI) will showcase more than 800 cars and host car enthusiasts for the Executive Car Events CLT23 fall fundraiser, Universal Technical Institute announced. Scheduled for Sept. 16 from 5 to 9 p.m., the event is organized by Speedology Lifestyle Solutions with co-hosts Columbia Car Meets and Audi Charlotte and is open… Continue reading NASCAR Technical Institute Plans Campus Tours, Demos for Fundraiser Event

THE SHOP Expands Sales Team

THE SHOP announces a sales team promotion and two new hires to better serve aftermarket companies with their business-to business marketing programs. Stacy Marshall, formerly associate publisher of THE SHOP, has been named Director of Sales for the brand’s parent company, Alabama-based Cahaba Media Group. She will oversee the sales teams for CMG’s three Colorado-based… Continue reading THE SHOP Expands Sales Team

MAHLE Selects Second Engine Giveaway Winner

MAHLE Aftermarket has awarded the prize for the second segment of the Powered by MAHLE Engine Giveaway, the company announced. The anonymous winner, who is based in Missouri, has been awarded a vintage Chevrolet small block engine (1967 – 2002) built by Baldwin Racing Engines of Friedheim, Missouri, featuring all applicable MAHLE components. The next… Continue reading MAHLE Selects Second Engine Giveaway Winner

Performance Drivetrains: When Things Just Mesh

Meticulous drivetrain work will earn shops a reputation for quality. (Photo courtesy RANDYS Worldwide)

This article originally appeared in the October 2023 issue of THE SHOP magazine. Behind every performance engine is a quality drivetrain system that effectively delivers all that power to the ground. While consumers often don’t think of them until something goes wrong, drivetrain components are nevertheless vital factors to the overall enjoyment of any vehicle… Continue reading Performance Drivetrains: When Things Just Mesh

Wheel Pros Restructures Agreement With Lending Partners

Wheel Pros has reached a new agreement with a majority of its lenders to establish a new money term loan, a refinancing and exchange of existing debt and a maturity extension of its asset-based lending facility, the company announced. The restructured agreement will provide Wheel Pros, parent company of Fuel-Off-Road, American Racing, KMC, Rotiform and… Continue reading Wheel Pros Restructures Agreement With Lending Partners

K&N Streamlines Manufacturing, Supply Chain Operations

K&N Engineering, a manufacturer of high-performance intake systems, has completed a series of operational changes to reduce prices for its products, the company announced. Effective immediately, K&N will reduce prices across intake products within the K&N brand family, including AEM, Airaid, and Spectre. The change comes after two years of challenges due to the labor,… Continue reading K&N Streamlines Manufacturing, Supply Chain Operations

Piston Foundation Presents Annual Technician Award

The Piston Foundation recently presented Chris Kvaka of Vintage Racing Services of Stratford, Connecticut, with the Piston Technician Award at the Lime Rock Park Historic Festival 41, the foundation announced. The award, now in its second year, recognizes the contribution auto technicians make to the collector car community, the foundation said. The presentation was made… Continue reading Piston Foundation Presents Annual Technician Award