Tag: Racing

DEI Receives 3 Global Media Awards at SEMA Show

Design Engineering Inc. (DEI) received three Global Media Awards at the 2023 SEMA Show, the company announced. DEI won Global Media Awards for its Advanced Thermal Acoustic Coating (ATAC), EV Charge Cord Protector and RFI Shield split line sleeve and tape. Every year at the SEMA Show, a panel of international journalists evaluate nearly 3,000… Continue reading DEI Receives 3 Global Media Awards at SEMA Show

Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

Yokohama Tire has expanded its partnership with Porsche Motorsport North America (PMNA) and will be the new Premier Partner of the Porsche Carrera Cup North America in 2024, the company announced. All classes of cars in the Porsche one-make series will be fitted with Yokohama’s ADVAN A005 racing slicks and ADVAN A006 tires for wet… Continue reading Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

OPTIMA Unleashed Returns to SEMA Show

OPTIMA Batteries is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed, a week-long activation located in the Bronze Lot outside the Las Vegas Convention Center, the company announced. The display features new OPTIMA products, live racing, Red Bull freestyle rider Aaron Colton and drifting demonstrations, the company said. In… Continue reading OPTIMA Unleashed Returns to SEMA Show

Edelbrock Group Partners With MidwayPlus on B2B Storefront

Edelbrock Group has contracted MidwayPlus to handle its online business-to-business transactions, the company announced. The newonline platform will allow Edelbrock Group dealer customers to place orders, check prices, view inventory, access sales data, and track orders online, the company said. The platform is scheduled to launch in the first quarter of 2024. “We are very… Continue reading Edelbrock Group Partners With MidwayPlus on B2B Storefront

Cleetus McFarland: The Making of an Automotive Personality

Larry Mitchell has made a name for himself in automotive circles, thanks to his slow-talking, America-loving Cleetus McFarland persona.

This article originally appeared in the November 2023 issue of THE SHOP magazine. Photos courtesy Holley & Cleetus McFarland Cleetus who? Cleetus McFarland, that’s who. If you’ve never heard of him, it may be because that’s not even his real name. Lawrence (Larry) Garrett Mitchell is a 28-year-old native of Omaha, Nebraska, who is making… Continue reading Cleetus McFarland: The Making of an Automotive Personality

Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

English TV presenter Ant Anstead and American professional racer Tanner Foust will appear at the annual SEMA Show Kickoff Breakfast on Oct. 31 to recount their effort to engineer and build Foust’s Pikes Peak International Hill Climb car in only 100 days, securing the win in the Exhibition Class, show organizers announced. Hosted by Jarod… Continue reading Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

Centerforce Clutches Names Bryan Wilson President & CEO

Centerforce Clutches has named Bryan Wilson as its new president and CEO, the company announced. In his new role, Wilson will oversee company strategy and look to guide Centerforce to the forefront of the aftermarket industry, providing a renewed drive towards innovation and growth in the performance clutch market, the company said. Wilson brings nearly… Continue reading Centerforce Clutches Names Bryan Wilson President & CEO

Full Race Partners With MidwayPlus on Dealer Storefront

Full Race, a performance and racing products distributor and manufacturer, has partnered with MidwayPlus to utilize its MidwayPlus SaaS platform, the companies announced. The partnership includes a new Full Race reseller storefront created with the MidwayPlus platform, which aims to deliver an improved user experience for resellers and allow Full Race to scale its wholesale… Continue reading Full Race Partners With MidwayPlus on Dealer Storefront

VP Racing, IMSA Extend Partnership Through 2030

VP Racing is extending its years-long partnership with IMSA through at least 2030, the company announced. VP Racing currently serves as IMSA’s Official Fuel, Official Performance Coolant, Official Fuel Additives, and renewable fuel partner. The partnership dates back to 2014, the company said. The extended deal also includes the entitlement sponsor of the IMSA VP… Continue reading VP Racing, IMSA Extend Partnership Through 2030

JPW Joins AAM Group’s Engine Pro Program

JPW/Jobbers Warehouse Supply has joined the AAM Group’s Engine Pro program as voted on by Engine Pro shareholders, the company announced. In business for more than 70 years, JPW is a distributor serving engine builders and machine shops from its Minneapolis and Kansas City warehouses. JPW is a wholesale supplier of engine parts for all… Continue reading JPW Joins AAM Group’s Engine Pro Program

DEI Previews SEMA Show Booth

Design Engineering, Inc. (DEI) recently offered up a preview of its SEMA Show booth ahead of the annual aftermarket trade show in Las Vegas, Nevada, the company announced. Exhibiting in booth No. 20613, DEI is highlighting its new Advanced Thermal Acoustic Coating (ATAC). The paint-on coating creates a thermal barrier on floors, walls and roofs,… Continue reading DEI Previews SEMA Show Booth